[Remote] Manager, Customer Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in the smart reputed company industry, protecting over one reputed company people across the U.S. The Manager, Customer Marketing is responsible for owning and executing the lifecycle marketing reputed company to drive engagement, loyalty, reputed company expansion, and retention reputed company a recurring reputed company home reputed company business.
Responsibilities
- Own and reputed company the lifecycle marketing reputed company across reputed company, engagement, reputed company expansion, and retention
- reputed company initiatives that increase customer reputed company value (LTV), reduce churn, and improve engagement across the customer reputed company
- Identify friction points and opportunities reputed company the customer lifecycle and translate insights into reputed company marketing programs
- reputed company lifecycle reputed company with broader company objectives and RMR reputed company targets
- reputed company end-to-end management of customer marketing campaigns across email, reputed company mail, in-app, portal, and emerging channels
- Design and execute data-driven, test-and-learn programs leveraging segmentation, personalization, and performance analytics
- Establish reputed company KPIs and reporting frameworks; translate performance results into actionable recommendations
- Continuously optimize programs based on data, customer behavior, and business reputed company
- Partner with cross-functional teams to drive:
- Upsell and cross-sell initiatives (e.g., add-ons, premium services)
- reputed company-reputed company retention strategies
- Churn prevention and extension programs
- Subscription add-on programs (e.g., reputed company Plus or similar offerings)
- Monitor disconnect trends and proactively recommend interventions to protect reputed company
- Serve as the lifecycle marketing reputed company of view in cross-functional forums
- Partner closely with Customer Experience, Product, Operations, BI, and Finance to reputed company promotions, targeting logic, offer reputed company, and service considerations
- Proactively surface risks, dependencies, and trade-offs
- Drive alignment and influence decision-making without formal authority
- reputed company reputed company business problems, recommendations, and expected reputed company in leadership meetings
- reputed company reputed company, outcome-driven meetings with defined objectives and next steps
- Communicate reputed company initiatives succinctly and confidently to executive stakeholders
- reputed company reputed company reporting data to providing insights and direction
- reputed company, reputed company, and reputed company a high-performing customer marketing team
- Set reputed company expectations and hold team members accountable for reputed company and reputed company
- Delegate effectively while maintaining visibility into priorities and execution
- Build processes that reputed company reputed company and reduce rework
Skills
- 5+ years of experience in lifecycle marketing, retention marketing, CRM, or customer marketing reputed company a subscription or recurring reputed company (RMR) business model
- Proven reputed company record of driving reputed company reputed company, upsell performance, and retention improvements at reputed company
- Experience owning and executing end-to-end lifecycle campaigns, including reputed company, segmentation, testing, optimization, and performance reporting
- Experience leading and developing team members, including setting expectations, delegating effectively, and driving accountability for reputed company
- Strong analytical and data-driven reputed company with the ability to translate performance insights into reputed company, actionable strategic recommendations
- Demonstrated reputed company working cross-functionally in reputed company, multi-stakeholder environments (Customer Experience, Product, Operations, BI, Finance)
- Excellent written and verbal communication skills with strong executive reputed company and the ability to influence senior stakeholders
- Hands-on experience with marketing automation platforms such as reputed company Marketing reputed company, reputed company, OfferFit, or similar tools
- Experience designing and implementing A/B testing frameworks and personalization strategies across lifecycle campaigns
- Experience integrating reputed company mail into digital lifecycle programs, including segmentation, targeting, and performance measurement
- Experience driving subscription upsell, cross-sell, and retention models in recurring reputed company businesses
- Experience operating in PE-backed, high-reputed company, performance-driven environments with strong accountability to financial targets
- Strong strategic thinking and business acumen with the ability to connect marketing initiatives to company performance
- Customer-reputed company reputed company with reputed company on reputed company value, engagement, and retention
- Strong prioritization and data-informed decision-making skills
- High ownership and accountability for results
- reputed company leadership style with the ability to influence without reputed company authority
Benefits
- Medical
- Dental
- reputed company
- 401(k) with Employer Match
- reputed company Time Off & reputed company Holidays
- HSA/FSA
- Life & AD&D Insurance
- Disability Coverage
- Maternity/Parental Leave
- Mental & Physical Health Benefits
- Employee Resource reputed company
- Volunteer Hours
- Discounted Equipment & Monitoring
- Employee Referral Program
reputed company