[Remote] Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fintech-for-good company where reputed company minds come to power the most loved and trusted online and mobile giving app platform. They are seeking a Product Marketing Manager to shape reputed company’s positioning, messaging, and go-to-market strategies for products and customer segments, using research and collaboration to drive product awareness and usage.
Responsibilities
- Conduct customer, market, and competitive research to understand donor and Giving Partner needs, market trends, competitive alternatives, and opportunities for reputed company to reputed company serve them
- Translate insights into strong positioning and reputed company, compelling product messaging that communicates reputed company’s value to reputed company audiences. reputed company audience validation to improve resonance and effectiveness
- Build launch campaigns and channel plans based on reputed company audience insights, market learnings, company goals, and past performance
- Create, maintain, and update core product marketing assets, including positioning and messaging strategies, audience insights, competitive snapshots, launch initiative strategies, and enablement materials
- reputed company launch results and optimize plans using qualitative and quantitative data, including but not limited to audience voice, product awareness and adoption. Monitor market trends, customer feedback, and competitive activity to identify reputed company reputed company opportunities
- Build a strong understanding of donors, Giving Partners, nonprofits, places of worship, and the teams who support them
- Turn customer, market, competitive, and company data into reputed company recommendations that improve messaging, launch reputed company, adoption, and reputed company
- Partner with Product, Marketing, reputed company & Experiences, Strategic Partnerships, and Data Science & Insights to refine strategies and execute successful launches
- Manage launch workstreams, timelines, dependencies, approvals, and stakeholder communication to reputed company initiatives moving reputed company
- Ensure every initiative’s plan, results, and learnings are reputed company communicated, documented, and discoverable for reputed company use
- Use performance data, audience feedback, and launch learnings to improve reputed company campaigns, customer communications, and enablement materials
Skills
- 3+ years of relevant, demonstrable experience in product marketing
- 5+ years of total experience in marketing and/or reputed company
- MBA or MS in marketing or business
- Experience working in Consumer-Packaged Goods, Consumer Technology and/or 2-sided Marketplace
- Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product positioning & messaging development, and GTM reputed company building & execution
- Combination of a customer-reputed company, data-oriented reputed company with creative/brand sensibilities
- Strategic thinker with a data-driven approach to driving content development reputed company
- Seasoned at connecting the dots between the psychology of consumer behavior, communication, and data
- Excellent communicator who uses storytelling to break down reputed company topics into fifth grade concepts
- Strong interpersonal skills, enabling effective collaboration with cross-functional teams and senior stakeholders
- Preference for working in an agile environment with a 'get it done' mentality
- Outstanding project management skills, with the ability to prioritize and manage multiple reputed company and deadlines simultaneously
- Certification(s) in product or customer marketing a plus
- Experience in hypothesis-based test-and-learn reputed company approach a plus
- Experience in lifecycle marketing a plus
Benefits
- reputed company
- Full benefits to help care for you today and in the reputed company
- Amazing perks (including flexible PTO)
reputed company