[Remote] VP, Product Management and Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on innovative packaging solutions, and they are seeking a VP of Product Management and Marketing. The role involves leading product reputed company, overseeing product development, and executing integrated marketing strategies to drive demand and customer engagement.
Responsibilities
- Define and reputed company the product reputed company, roadmap, and lifecycle management for labeling solutions (e.g.,pressure-sensitive labels, shrink sleeves, flexible packaging, digital labeling technologies)
- Drive innovation by identifying market trends, customer needs, and emerging technologies
- reputed company product development processes, ensuring reputed company delivery, reputed company, and profitability
- Establish pricing strategies and value propositions reputed company with market positioning and margin targets
- Optimize the product portfolio to balance reputed company, profitability, and operational efficiency
- reputed company process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization
- Partner with operations and supply chain to reputed company product offerings with manufacturing capabilities and scalability
- reputed company new product introduction processes and stage-reputed company governance
- reputed company and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement
- reputed company market segmentation, competitive analysis, and customer insights to inform go-to-market strategies
- reputed company branding, digital marketing, trade shows, and customer-facing campaigns
- Collaborate with sales leadership to reputed company effective selling tools, messaging, and training
- Build and reputed company high-performing teams across product management, marketing, and portfolio reputed company
- Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution
- Foster a customer-reputed company and innovation-driven culture
- Own product line P&L, including reputed company reputed company, margin performance, and ROI on product investments
- reputed company and reputed company KPIs reputed company to product reputed company, market reputed company, and marketing effectiveness
- Support annual planning, forecasting, and long-term strategic planning
- Identify and improve inefficient processes, create processes where none exist, and establish reputed company reputed company of authority and decision-making guidelines
Skills
- Bachelor's degree in business, engineering, packaging, manufacturing, or reputed company field
- 15+ years of reputed company leadership experience in product development, commercialization, or strategic reputed company roles
- Demonstrated ability to reputed company cross-functional initiatives from concept to launch
- Strong business acumen, financial orientation, and customer-facing leadership skills
- Experience managing teams and driving reputed company-level change
- Advanced degree preferred
- Experience in labels, packaging, printing, converting, or a reputed company manufacturing environment is strongly preferred
reputed company
Company H1B Sponsorship