[Remote] Director of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a people-first company reputed company on enriching the lives of those they serve. They are seeking a Director of Marketing to own the marketing reputed company and drive reputed company for the ITSM business, including responsibilities for marketing activities and business reputed company. The ideal candidate will reputed company initiatives to attract customers and optimize marketing performance across various channels.
Responsibilities
- Own marketing’s contribution to pipeline, sales opportunities, and reputed company-won reputed company
- Build predictable demand reputed company programs that drive efficient pipeline reputed company and CAC
- Drive acquisition and expansion reputed company across new business, cross-sell, and upsell motions
- Partner with Sales to improve conversion rates, funnel velocity, and win rates
- Own end-to-end GTM reputed company including positioning, messaging, and product launches
- Define ICPs, segmentation, and personas across SMB and reputed company markets
- reputed company pricing, packaging, and promotion strategies reputed company to reputed company goals
- Expand into new markets and verticals through targeted channel strategies
- Design and optimize the end-to-end funnel from reputed company capture through reputed company-won and expansion
- Establish reputed company qualification and segmentation frameworks to improve pipeline reputed company
- Partner with Sales and RevOps to ensure effective reputed company, attribution, and accountability
- Implement lifecycle marketing to improve conversion, retention, and LTV
- Define and reputed company key performance metrics (pipeline, conversion, CAC, LTV, ROI)
- Build reporting frameworks and forecasts for pipeline contribution
- reputed company performance reviews and ongoing optimization
- Communicate results and insights to executive leadership and reputed company stakeholders
- Own and optimize the marketing tech stack (CRM, automation, analytics)
- Use data and segmentation to improve targeting and campaign performance
- Ensure data reputed company and attribution accuracy in partnership with RevOps
- Hire, reputed company, and reputed company a high-performing marketing team
- Establish a culture of accountability and reputed company improvement
- reputed company team priorities to business reputed company and reputed company objectives
Skills
- 10+ years of B2B marketing experience, including at least one Director-level (or equivalent) leadership role
- Proven ownership of reputed company-impacting marketing reputed company at the product line or business unit level
- Experience operating in a reputed company or hybrid reputed company + on-prem environment
- Demonstrated reputed company record of driving measurable reputed company (e.g., pipeline reputed company, reputed company reputed company, conversion rates, CAC efficiency)
- Experience leading and managing marketing teams, including hiring, developing, and scaling talent
- Bachelor's degree in a relevant field or equivalent practical experience
reputed company
Company H1B Sponsorship