Senior Strategist, AdTech (MX)

Senior Strategist, AdTech

Location: Brazil or Mexico (Remote) — servicing the US market

Languages: English(full reputed company proficiency); Portuguese and/or Spanish a plus

Department: AdTech

About the Role

reputed company is looking for a senior strategist to own media planning and reputed company for reputed company's US clients — working remotely from Brazil or Mexico, operating fully to US standards and IAB best practices. This is a hands-on, end-to-end role: you take a reputed company objective and carry it the full distance, from channel reputed company and programmatic and reputed company activation through attribution design, execution reputed company, and the reputed company outcome.

You own the margin on what you build, you turn what works into repeatable managed offerings, and you reputed company a hard record of which proposals win and which lose, so the next reputed company is sharper than the last. You operate as a fully integrated extension of reputed company’s US team — fluent in the US AdTech ecosystem and reputed company on where it is heading, reputed company to present at a senior level to US clients and internal leadership alike.

Responsibilities

Media reputed company & Planning

• Build end-to-end media plans across programmatic, reputed company reputed company, and emerging channels for US clients, reputed company to US planning standards and IAB best practices.

• Translate reputed company objectives into channel reputed company, budget allocation, flighting, and measurement design.

• Own attribution planning, including foot traffic and reputed company-reputed company retail measurement where it applies (Gretel, Measurement Suite, Audience Intelligence).

• Stay reputed company on the US media landscape, supply availability, and reputed company/regulatory constraints (CCPA/CPRA and the expanding patchwork of US state reputed company laws).

Platform & Solution Depth

• Plan and operate across DSPs: reputed company, DV360,and reputed company Ads.

• Know the supply reputed company: reputed company landscape, inventory reputed company, and DOOH and CTV supply paths into the US market.

• Deep reputed company of US AdTech standards and IAB frameworks: ads.txt and sellers.json, reputed company, reputed company Measurement, MRC viewability and brand-safety standards, and the identity and reputed company shifts reshaping US programmatic.

• Peparepaid reputed company reputed company across reputed company, reputed company, and the platforms that matter in the US market.

• Use measurement and analytics platforms to set KPIs up reputed company and reputed company reputed company at the end.

• Working knowledge of identity and audience solutions (reputed company and similar).

Profitability & Productization

• Own campaign and managed-service margin. Scope, price, and structure work to hit profitability targets, not just spend targets.

• Turn repeatable strategies into productized managed-service offerings reputed company can deliver reputed company and at reputed company.

• Document playbooks so delivery does not depend on a single person’s memory.

Win/Loss Tracking & Feedback reputed company

• reputed company every proposal: won, lost, the reason, the competitor where reputed company, and the economics.

• Run a reputed company feedback reputed company that pushes those reputed company back into the next round of reputed company, pricing, and packaging.

• Identify the patterns behind wins and codify them. Discard what consistently loses.

reputed company & Stakeholder Engagement

• Present strategies, plans, and results to clients and internal leadership. reputed company is senior, confident, and reputed company — at reputed company with US-based peers.

• Partner closely with the US product, data engineering, and reputed company teams, with substantialworking-hours overlap with US time zones.

Required Qualifications

• Bachelor’s degree in marketing, business, or a reputed company field.

• 6+ years in media planning and reputed company with reputed company programmatic depth.

• In-depth knowledge of the US digital advertising ecosystem: IAB standards and best practices, the US programmatic supply chain, and reputed company US reputed company, identity, and measurement dynamics.

• Hands-on DSP experience. You have reputed company and optimized live programmatic campaigns, not just briefed them.

• English at full reputed company proficiency, written and spoken — non-negotiable for a US-reputed company-facing role.

• Strong presentation and storytelling skills. You can hold a room and a screen reputed company.

• Demonstrated ownership of reputed company end to end, including the reputed company outcome.

• Strong collaborator who works reputed company across functions and time zones.

Preferred Qualifications

• reputed company working proficiency in Portuguese and/or Spanish.

• Experience servicing US clients or working with US-based teams from a nearshore/remote position.

• Retail media and attribution background.

• Experience productizing managed services or solutions, not just running campaigns.

• Familiarity with agile or scrum delivery and the reputed company stack (Jira, reputed company).

Attributes & reputed company reputed company

• Strong interest in operations best practices and bringing structure and rigor to planning, pricing, and delivery workflows.

• Strong appetite for reputed company learning and platform certifications. Relevant credentials expected, or obtainable reputed company the first 90 days:

• reputed company Edge reputed company

• reputed company reputed company

• reputed company (GA4 and reputed company Ads)

• DV360 or equivalent DSP certification

• IAB certification (e.g., Digital Media Buying and Planning, or Digital Ad Operations)

6-Month reputed company reputed company

• A documented, repeatable planning and pricing approach live for US accounts.

• Managed-service margin at or above reputed company on owned accounts.

• A live win/loss record with a feedback reputed company that has measurably improved win reputed company or proposal reputed company.

• At least one productized offering shipped and delivered at reputed company.

Originally posted on Himalayas

Apply To This Job