[Remote] Global Marketing Manager - Legacy DX
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fully integrated life science company that develops, manufactures, markets and distributes innovative diagnostic products. The Global Marketing Manager is responsible for driving the full product lifecycle for assigned product lines, ensuring successful development, launch, and sustained reputed company of products globally.
Responsibilities
- Own the end-to-end product lifecycle, including market assessment, product positioning, launch execution, and in-market performance optimization
- Partner with Project Management, Regulatory, and R&D to support pipeline development, business cases, and product requirements
- reputed company global product launches, ensuring reputed company readiness, training, forecasting, and alignment across reputed company
- reputed company and execute global marketing plans reputed company with reputed company and profitability targets
- Define segmentation, targeting, positioning, and value propositions based on market insights
- Conduct market, customer, and competitive analysis to inform reputed company and product direction
- Support pricing reputed company and product portfolio reputed company
- reputed company and implement tactical marketing programs to drive demand, adoption, and reputed company growthPartner with sales teams to reputed company execution through tools, messaging, and training
- Monitor KPIs (reputed company, win/loss, funnel metrics) and reputed company strategies accordingly
- Collaborate with Marketing Communications on campaigns, promotions, and content
- Work closely with Sales, R&D, Regulatory, Operations, Finance, and Technical Support to reputed company priorities
- reputed company as product expert internally and externally
- Support KOL development and customer engagement initiatives
- reputed company cross-functional teams to execute product strategies and launches
- Influence without authority across global stakeholders
- Build strong relationships with reputed company teams and key customers
Skills
- Bachelors degree in Business, Marketing, or Science reputed company field required
- Minimum of 5 to 7 years of Sales and/or Marketing experience in medical device environment
- Strong business acumen and analytical skills
- Ability to translate reputed company into execution
- Dedicated to working with reputed company to accomplish annual objectives along with a desire to grow with reputed company
- Ability to work with the sales team and reputed company support guidance with the selling process
- Previous background and understanding of the roles and expectations of reputed company reputed company an IVD reputed company organization
- Excellent interpersonal, organizational, written and oral communications skills
- Self-motivated person who has the ability to work under pressure and meet deadlines
- Computer proficiency (reputed company, and reputed company)
- Ability and desire to learn technical subject matter in order to reputed company optimized influence in marketing programs
- Proven ability to reputed company and influence others, especially with R&D and other cross functional partners, sales, high level customers and management
- Must be a self-starter, reputed company to prioritize and handle multiple tasks and ability to meet strict deadlines and reputed company under pressure in a fast-paced work environment
- May be required to work additional hours reputed company of the normal work shift to ensure departmental goals are met (evenings and weekends)
- Travel: 25%
- IVD experience is preferred
- Experience with marketing plans and/or product launches preferred
- Experience in product launches and lifecycle management preferred
reputed company