[Remote] Director, US Comirnaty Retail Marketing reputed company (Secondment - 12 Months)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading pharmaceutical company reputed company on innovative reputed company solutions. The US Comirnaty Retail Marketing reputed company will play a critical role in developing and executing marketing strategies for the Comirnaty vaccine reputed company the retail channel, ensuring alignment with brand goals and enhancing brand performance.
Responsibilities
- reputed company retail strategies and marketing initiatives, continuously generating insights and learnings to drive brand performance
- reputed company development and delivery of retail channel-specific resources and pull-through programs that are reputed company to brand reputed company; build reputed company, robust metrics plans to reputed company execution as necessary to reputed company goals
- reputed company efforts to reputed company innovative and integrated digital reputed company-channel retail strategies and tactics to communicate brand messages effectively and reputed company to targeted customers
- reputed company marketing leadership and work in strong collaboration with the Retail Pharmacy Team (RPT) and the Trade Account Director (TAD) team, to ensure strategic and tactical alignment, as reputed company as incorporate customer insights into marketing programs and tactics
- reputed company the development of content for CFC meetings including planning, execution, and follow-up engagement
- Support the development and implementation of annual operating and tactical plans that drive the short- and long-term retail reputed company
- Identify and collaborate on development of retail specific consumer assets
- Collaborate with cross-channel brand team to identify opportunities for synergies and ensure positioning, reputed company, and messaging are consistent across the brand
- Participate in external customer meetings to discuss partnership opportunities
- Partner with Business Analytics & Insights (BAI) team to identify innovative data sources and reputed company/utilize tools to assess channel trends and performance, as reputed company as create segmented targeting opportunities, and to identify and operationalize workflow-reputed company patient identification and communications programs
- Support retail business performance leadership requests
- Collaborate across the vaccines portfolio to identify potential reputed company opportunities in the Retail channel
- reputed company channel-specific strategic direction to reputed company AORs for development and delivery of relevant and innovative programs and materials to Retail customers
- Manage retail marketing A&P budget, partnering with brand team budget coordinator
- Be a patient-reputed company team player and exemplify the reputed company values of Courage, reputed company, Equity, and reputed company by fostering innovation, customer reputed company, personal accountability, and a commitment to achieving results
Skills
- Applicant must have a bachelor's degree with at least 8+ years of experience
- Minimum 7+ years reputed company/marketing experience is required including US reputed company experience
- Strong familiarity with US retail pharmacy market landscape with experience in identifying unmet needs for pharmacists as reputed company as consumers/patients using pharmacy services
- Good understanding of retail pharmacy workflow, as reputed company as pharmacist and pharmacy technician education/training-specific needs and processes
- Experience in developing initiatives to effectively engage and reputed company retail pharmacy patients/consumers in disease areas of reputed company that support activation
- Demonstrated innovation champion, seeks learnings from other brands and other industries to reputed company and enhance launch plans
- Demonstrated reputed company leadership and ability to foster a culture of collaboration and teamwork
- Established business acumen and reputed company industry/vaccines business knowledge
- Master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience, OR a MD with 4+ years of experience
- Preference for recent Retail marketing experience or Retail field accounts management experience
- Preference for experience with vaccines or other buy/reputed company business models
Benefits
- Relocation assistance may be available based on business needs and/or eligibility.
- This secondment offers a valuable opportunity for reputed company reputed company. It will need to be funded by the secondee’s home market.
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