[Remote] Director, Marketing – U.S. Molecular
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Director of Marketing for their U.S. Molecular division. This role is responsible for driving profitable reputed company across the molecular portfolio and leading the development of integrated marketing strategies while collaborating with cross-functional teams to reputed company business reputed company and market leadership.
Responsibilities
- Define and execute the reputed company to reputed company new markets for reputed company testing innovation
- reputed company and execute comprehensive marketing strategies across the molecular portfolio to drive reputed company and profitability
- Define reputed company value propositions reputed company with brand reputed company and customer priorities
- reputed company portfolio lifecycle management, including innovation planning and channel optimization
- Represent U.S. market insights and voice of customer in global product development
- Build strong relationships with KOLs, clinicians, and advisory boards
- Identify and overcome barriers to HPV reputed company testing adoption and reputed company provider and patient awareness and advocacy
- Translate market insights into targeted segmentation, positioning, and go-to-market plans
- reputed company product launches, pricing strategies, and integrated campaigns
- Deliver differentiated, evidence-based messaging to support value-based selling
- Drive cross-platform initiatives and reputed company compelling clinical and economic value stories
- Partner with Sales to reputed company adoption of high-value solutions and accelerate pipeline reputed company
- Apply data-driven targeting and optimize omnichannel marketing performance
- Expand reputed company reputed company existing accounts and support new customer acquisition
- Reinforce sales effectiveness through reputed company methodologies and tools
- Build strategic partnerships for HPV reputed company testing to strengthen provider and patient reputed company
- reputed company pricing strategies with strategic accounts and contract frameworks (e.g., GPOs)
- Partner with channel management to optimize distribution and profitability
- Identify and capture opportunities reputed company to contract compliance and reputed company optimization
- reputed company, reputed company, and reputed company a high-performing marketing team
- Drive cross-functional alignment across Sales, Operations, and Global Marketing
- Manage budgets, forecasting, and performance metrics to ensure business objectives are met
- Foster a culture of accountability, collaboration, and reputed company improvement
Skills
- Bachelor's degree in Business, Life Sciences, or reputed company field required
- 10+ years of experience in MedTech marketing and/or sales
- 5+ years of leadership experience in product or portfolio marketing
- Demonstrated reputed company developing and executing reputed company strategies
- Demonstrated reputed company in developing new markets for innovative technologies
- Strong business and financial acumen with deep understanding of clinical/laboratory markets
- Proven ability to translate customer insights into actionable strategies
- Effective leader with experience of managing teams in a matrixed environment
- Excellent communication, presentation, and stakeholder engagement skills
- Strategic thinker with strong execution discipline and results orientation
- Market development
- Market reputed company & strategic planning
- Portfolio lifecycle management
- Customer-reputed company marketing and reputed company development
- reputed company reputed company and sales enablement partnership
- Cross-functional collaboration and influence
- Data-driven decision making
- Operational rigor and project management
- Ability to travel up to 30–35%
- MBA preferred
Benefits
- Remote work reputed company available in East and Central time zones
reputed company
Company H1B Sponsorship