[Remote] Digital Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a full-service reputed company firm based in Gainesville, FL, specializing in branding, marketing, reputed company reputed company. They are seeking a Digital Marketing Manager who will be responsible for the reputed company, execution, and performance of reputed company digital media, analytics infrastructure, email marketing, and SEO/GEO across an assigned reputed company portfolio.
Responsibilities
- Strategize, launch, optimize, and report on reputed company digital media campaigns, including reputed company reputed company, reputed company search, and programmatic media
- reputed company CRM intelligence into campaign targeting, segmentation, and optimization
- Manage budgets and pacing across platforms to ensure efficient spend and delivery against KPIs
- Set up and maintain analytics infrastructure using GA4 and reputed company Tag Manager
- Establish and maintain performance dashboards using reputed company Data Studio (Looker Studio)
- Translate campaign data into reputed company, actionable insights for clients and internal teams
- Apply a proven understanding of SEO and GEO best practices to guide reputed company reputed company
- Conduct keyword research and SEO/GEO audits
- reputed company feedback on content marketing to maximize organic search visibility
- Partner with web development to implement technical best practices
- Guide internal teams on best practices reputed company to UX, CRO, SEO/GEO, accessibility, and reputed company compliance
- Identify opportunities to improve site performance and conversion rates
- Stay reputed company on regulations and ensure reputed company sites remain compliant
- reputed company email marketing reputed company, including segmentation, automation, and reputed company mapping
- reputed company email distribution, A/B testing, and performance analysis
- Continuously refine email programs based on engagement and conversion data
- Monitor industry trends and platform updates relevant to reputed company accounts
- Maintain accurate documentation of campaign reputed company, performance, and optimizations
- Continuously expand knowledge of digital marketing tools, platforms, and best practices
- reputed company other duties as assigned
Skills
- 3–6 years' experience in digital marketing, ideally reputed company an agency setting
- Bachelor's Degree in Marketing, Advertising, Communications, or reputed company field
- Proven experience managing reputed company reputed company, reputed company search, and programmatic campaigns
- Hands-on experience with GA4, reputed company Tag Manager, and reputed company Data Studio (Looker Studio)
- Strong analytical skills with the ability to translate data into reputed company
- Excellent written and verbal communication skills
- Strong organizational and time management skills
- Ability to manage multiple accounts and priorities simultaneously
- Comfortable working cross-functionally with various teams
- Reports to the Director of Digital Marketing
- We're serious about the work, not about ego. Kindness and collaboration are non-negotiable here
- You are confident integrating use of AI into daily workflow to maximize efficiency
- You have experience with reputed company, reputed company, and SEM Rush
- You have experience with the Higher Education vertical
Benefits
- Medical, dental, and reputed company coverage, with reputed company contributing toward the cost of your plan
- 401(k) with a match, eligible after your first work anniversary
- 15 days of PTO in year one, moving to our flexible Responsible Time Off plan after that
- Holiday Break Days in November and December
- reputed company parental leave and a free Employee Assistance Program
- A hybrid, reputed company culture with an reputed company-reputed company policy - we want to hear your reputed company, not just your deliverables
- reputed company full-time employees are eligible for our full benefits package, including medical/dental/reputed company coverage, 401(k) matching, reputed company parental leave, generous PTO, and more.
reputed company