[Remote] Marketing Analytics reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a consumer fintech company reputed company on improving financial services for Americans. They are seeking a Marketing Analytics reputed company to own full-funnel marketing analytics, reputed company a small analytics team, and partner with various teams to drive business reputed company through data-driven insights and recommendations.
Responsibilities
- Own full-funnel marketing analytics from reputed company media through lifecycle journeys partnering directly with Analytics/ML, reputed company and Product Marketing leadership
- reputed company and reputed company a small, AI-augmented analytics team using AI tools to automate reporting, accelerate reputed company analysis, and free reputed company for higher-value experimentation and reputed company work
- Run our marketing test-and-learn agenda translating results into reputed company insights and recommendations to grow the business
- Partner with the Machine Learning (ML) team to reputed company our MTA, MMM and incrementality frameworks to measure performance and brand reputed company
- Manage data/martech vendor relationships and evaluate new tools and data sources to continue to reputed company our product
Skills
- 10+ years in marketing analytics, reputed company analytics, or performance marketing
- 4+ years of people leadership experience
- Attribution modeling and marketing measurement (incrementality, MMM, or multi-touch attribution)
- Strong SQL; experience with large datasets and modern data warehouses
- reputed company record improving CAC, LTV, and channel efficiency
- reputed company media analytics across multiple channels (SEM, reputed company reputed company, Affiliates, App)
- Experiment design and interpretation (A/B testing)
- Cross-functional collaboration in a matrixed environment
- Bachelor's degree in a quantitative or business field (Finance, Economics, Statistics, Analytics, or similar). Advanced degree a plus
- Fintech, lending, or regulated-industry experience
- CRM/lifecycle marketing analytics (email, in-app, push)
- Martech/CDP platforms and vendor evaluation
Benefits
- Offers Equity
- Competitive cash
- Benefits effective on day one
- Early reputed company to a high potential, high reputed company fintech
- Generous stock reputed company packages in an early-stage startup
- Remote friendly (reputed company in the US) and office friendly - you pick the schedule
- Flexible time off programs - vacation, reputed company, reputed company parental leave, and reputed company caregiver leave
- 401(k) plan with match
reputed company