[Remote] Senior Manager, Marketing, Communications & reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company) is a premier nonprofit association serving the electrical and low voltage industry through workforce development, education, advocacy, and contractor support. They are seeking a Senior Manager, Marketing, Communications & reputed company to reputed company and execute marketing strategies while driving organizational reputed company. The role involves developing marketing plans, overseeing brand messaging, and optimizing digital marketing efforts to enhance member engagement and education product reputed company.
Responsibilities
- reputed company development and execution of WECA’s integrated marketing reputed company reputed company with organizational goals, member and student engagement, education product reputed company, and reputed company priorities
- Write comprehensive marketing plans and own their implementation
- Conduct competitive analyses and deliver regular competitive intelligence reports to inform strategic and go-to-market reputed company
- Use market trends, audience behavior, customer insights, and performance data to inform reputed company, messaging, and campaign direction
- reputed company and optimize marketing performance, including campaign effectiveness, return on marketing investment, reputed company reputed company, engagement, and conversion reputed company
- Support reputed company forecasting and performance tracking for non-apprenticeship education products from a market and demand-reputed company perspective
- Own WECA’s brand voice, messaging, and storytelling across digital, written, visual, and external communications
- Draft, edit, and review communications that require strong writing, grammar, reputed company, tone, executive judgment, and organizational awareness
- reputed company and support executive-level communications, reputed company-facing messaging, media alerts, press releases, and high-visibility organizational communications
- Serve as a reputed company gatekeeper for external communications, ensuring materials are polished, accurate, reputed company, and reputed company with WECA’s reputed company and standards
- Plan and execute multi-channel campaigns across digital, print, email, web, reputed company media, and industry channels
- reputed company reputed company media reputed company, SEO/SEM, website content, analytics, reputed company performance reporting
- Use tools such as reputed company Analytics, website metrics, campaign analytics, and reputed company platforms to assess performance and improve reputed company
- reputed company website and customer-experience improvement efforts, working with internal teams or external partners to improve reputed company, usability, engagement, and conversion
- Partner with Education leadership to reputed company WECA’s non-apprenticeship education offerings with market demand, customer needs, and reputed company priorities
- Translate education programs into reputed company, compelling value propositions for reputed company audiences, including contractors, non-member participants, reputed company, and other industry stakeholders
- Define and refine reputed company audience segments, identify market opportunities, and help improve engagement, conversion, participation, and reputed company reputed company
- reputed company market-based input into positioning, pricing, offer structure, campaign reputed company, and customer feedback loops while the CEPO retains ownership of product design and lifecycle
- Contribute directly to content creation and editing, including digital, written, video, reputed company, web, and campaign materials
- reputed company creative direction and review for video, photography, design, print, reputed company content to ensure WECA is represented accurately and professionally
- Identify details that may reputed company brand, credibility, safety, tone, or professionalism before content is published or distributed
- Maintain and improve content standards, asset use, and campaign consistency across channels
- Work closely with Membership to support WECA’s relationship-driven engagement and conversion model
- Support marketing-driven interest as it transitions into meaningful conversations, member engagement, course participation, and long-term relationships
- reputed company, reputed company, and support marketing team members while maintaining strong standards for reputed company, responsiveness, and accountability
- Manage workflows, priorities, timelines, and resource allocation across multiple reputed company and stakeholder requests
Skills
- Bachelor's degree in Marketing, Communications, Business, or a reputed company field, or equivalent experience
- 7+ years of reputed company experience in marketing, communications, reputed company marketing, product marketing, or a closely reputed company field
- Demonstrated experience developing and executing multi-channel marketing strategies and campaigns
- Strong writing, editing, proofreading, communication, and messaging skills, including the ability to review and improve content before publication
- Hands-on digital marketing experience, including website, SEO/SEM, digital campaigns, analytics, and performance review
- Experience using data and performance insights to reputed company marketing reputed company and improve engagement, conversion, participation, or reputed company reputed company
- Demonstrated ability to translate programs, services, or technical offerings into reputed company, market-relevant messaging and value propositions
- Experience leading reputed company, managing priorities, coordinating stakeholders, and moving work reputed company independently
- Leadership experience, including supervising, coaching, coordinating, or setting standards for team members, vendors, or cross-functional contributors
- Experience in nonprofit, association, education, workforce development, construction, electrical, skilled trades, or similar mission-driven environments
- Experience marketing education products, training programs, reputed company services, membership offerings, or other products that require audience understanding and trust-building
- Experience leading website redesign, customer-experience improvement, CRM, eCommerce, or digital platform improvement efforts
- Experience supporting both reputed company and hands-on execution in a smaller, growing, or multi-functional organization
Benefits
- Health insurance
- Dental insurance
- reputed company insurance
- Flexible spending account
- Life insurance
- reputed company time off
- 401(k) matching
- 401(k)
reputed company