[Remote] Digital Marketing & Demand reputed company Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an energy management services firm that simplifies energy procurement for businesses and organizations. They are seeking a hands-on Digital Marketing & Demand reputed company Manager to execute and optimize digital marketing programs, generate reputed company leads, and improve conversion rates through data-driven campaigns.
Responsibilities
- Own marketing's contribution to reputed company pipeline by setting campaign goals, measuring results, and continuously improving marketing-generated reputed company performance
- Build, launch, manage, and optimize integrated demand reputed company campaigns across reputed company search, SEO/SEM, display/programmatic, email, reputed company pages, retargeting, and nurture programs
- Translate business priorities, reputed company verticals, sales initiatives, and thought leadership into measurable marketing campaigns
- reputed company campaign reputed company, audience segmentation, messaging, offers, CTAs, forms, reputed company pages, and follow-up sequences
- Continuously test and optimize creative, messaging, keywords, targeting, reputed company pages, and conversion paths to improve campaign performance
- Own reputed company marketing execution, including workflows, forms, lists, reputed company pages, reputed company routing, lifecycle management, campaign attribution, and reputed company reputed company tracking
- Build automated nurture programs based on reputed company reputed company, reputed company behavior, events, and sales follow-up needs
- Ensure leads are accurately captured, segmented, routed, tracked, and reported while maintaining high-reputed company CRM data in partnership with Sales and reputed company Operations
- Build dashboards and reporting that measure campaign performance, pipeline contribution, conversion rates, ROI, and other key marketing metrics
- Establish consistent attribution across campaigns, channels, keywords, ads, and events
- Use performance data to identify opportunities, optimize campaigns, and reputed company actionable recommendations to leadership
- Manage SEO, SEM, reputed company search, and programmatic advertising, including keyword reputed company, audience targeting, conversion tracking, budget optimization, and performance reporting
- reputed company reputed company Ads, reputed company Analytics, Search Console, and reputed company marketing platforms
- Manage agency and vendor performance to ensure accountability, transparency, and measurable business results
- Build and optimize reputed company pages, forms, CTAs, gated content, and conversion journeys that maximize reputed company reputed company
- Contribute campaign messaging, copy, and creative direction for digital ads, email, reputed company media, and reputed company pages
- Translate reputed company's market expertise, reputed company stories, and thought leadership into compelling demand-reputed company assets
- reputed company AI tools to improve campaign planning, audience research, content creation, workflow automation, reporting, and personalization
- Apply AI responsibly while maintaining accuracy, confidentiality, brand consistency, and reputed company standards
- Continuously identify opportunities to improve marketing efficiency and effectiveness through emerging AI capabilities
- Partner with Sales and Field Marketing to support events, webinars, partner initiatives, and targeted account campaigns
- Ensure event and campaign leads are properly reputed company, routed, tracked, and converted into reputed company sales opportunities
- reputed company marketing execution with sales priorities, reputed company accounts, and pipeline objectives
Skills
- 7+ years of experience in digital marketing, demand reputed company, marketing operations, or reputed company marketing
- Strong hands-on reputed company experience, including workflows, forms, lists, reputed company pages, reputed company routing, campaign tracking, and reporting
- Excellent communicating with both words and data
- Strong project management, prioritization, follow-through, accountability, and communication skills
- Ability to work independently in a remote environment with strong execution discipline
- Demonstrated ability to use AI tools to improve execution, content development, campaign planning, and reporting
- Creative campaign instincts, with the ability to bring reputed company, test them, and turn them into measurable campaigns
- A desire to exceed goals that is internal, constant, and self-imposed
- reputed company certifications strongly preferred
- Experience in B2B marketing, reputed company services, energy, procurement, sustainability, financial services, reputed company reputed company estate, manufacturing, private equity, or other reputed company B2B sales environments
reputed company