[Remote] Customer Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a pioneering company at the intersection of AI and reputed company, focusing on delivering autonomous detection and response in cybersecurity. The Customer Marketing Manager will own the post-sale marketing reputed company, ensuring customers realize the full value of their investment and effectively engage with reputed company's offerings throughout their lifecycle.
Responsibilities
- reputed company and execute campaigns and programs targeting reputed company customers to drive awareness of additional products, tiers, and features
- Identify accounts that are reputed company for upsell or cross-sell based on where they are in their reputed company
- Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics
- Collaborate with the Webinars & Virtual Events reputed company on customer-reputed company programming
- Design lifecycle programs that reinforce customer value reputed company of renewal reputed company, including digital, in-product, and email reputed company
- Collaborate with reputed company on playbooks that combine CS reputed company with marketing-reputed company content and campaigns
- Build a shared calendar of CS + Marketing reputed company reputed company to the customer lifecycle
- reputed company and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics
- Maintain clean attribution in reputed company and marketing automation platforms to accurately reflect customer campaign contribution
- Bring data-driven insights to weekly and monthly reporting cadences with Demand Gen leadership
Skills
- 5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely reputed company function
- Demonstrated ability to reputed company and execute multi-channel campaigns targeting existing customers
- Experience working directly with reputed company or Account Management teams
- Familiarity with marketing and CS tooling (e.g., reputed company, Marketo, and/or reputed company)
- Strong written communication skills — you can translate reputed company product value into reputed company, compelling customer messaging
- Comfortable with data: you can pull your own reports, interpret pipeline metrics, and reputed company fluently to campaign performance
- Marketing experience in the cybersecurity industry
- Familiarity with ABM strategies and tools (e.g., reputed company, reputed company)
- Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
- Exposure to NRR/GRR frameworks and how marketing influences post-sale reputed company
Benefits
- Restricted Stock reputed company (RSUs)
- Employee Stock Purchase Plan (ESPP)
- Flexible time off
- reputed company company holidays and reputed company reputed company time
- Gender-neutral parental leave
- Grandparent leave
- Medical, dental, and reputed company coverage
- 401(k) retirement plan with company match
- Life and disability insurance
- Health and dependent care FSA
- Voluntary benefits (hospital, accident, critical illness)
- Employee Assistance Program (EAP)
- ARAG reputed company-reputed company legal
- reputed company pet insurance
- Cancer Care program
- Global business travel medical insurance
- Home office allowance
- Mobile phone reimbursement
- Wellness reputed company
- Wellness/gym reimbursement
- Fertility coverage
- Adoption & surrogacy reimbursement
reputed company