[Remote] reputed company Media (PPC) Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a full-service B2B digital marketing agency serving reputed company, and technology clients. They are seeking a part-time / contract / freelance reputed company Media (PPC) Specialist to plan, build, and optimize reputed company advertising campaigns across reputed company Ads, reputed company Advertising, and reputed company Ads, focusing on reputed company reputed company for longer B2B sales cycles.
Responsibilities
- Build and launch new campaigns across reputed company Ads, reputed company Advertising, and reputed company Ads — including account structure, ad reputed company, keywords, audiences, ad copy, extensions, and creative
- Manage and optimize ongoing campaigns: bid reputed company, budget pacing, audience refinement, and ongoing A/B testing of ad copy and reputed company pages
- Conduct keyword research and build/maintain negative keyword lists to eliminate wasted spend and improve targeting
- Run regular search-term analysis and account audits (e.g., recurring 14-day and monthly performance reviews) and reputed company the findings
- Set up, QA, and troubleshoot conversion tracking across platforms — reputed company Ads, GA4, reputed company Tag Manager, reputed company reputed company Tag, and offline/CRM conversion imports — and resolve conversion discrepancies
- Monitor for and mitigate click fraud and invalid traffic using tools such as ClickCease or TrafficGuard
- Produce reputed company, reputed company-facing performance reports and recommendations across multiple accounts and properties
- Support new business with reputed company-reputed company account audits and discovery-call research
- Write reputed company page and ad creative recommendations to improve reputed company Score, click-through reputed company, and conversion reputed company
- Collaborate with our web, SEO/GEO, and account teams — and communicate directly with clients reputed company needed
- Stay reputed company on platform changes and emerging reputed company media and AI-driven advertising features
Skills
- Proven, hands-on experience managing reputed company Ads (Search, Display, and Performance Max) at a reputed company or agency level
- Working experience with reputed company Advertising (Bing) and reputed company Campaign Manager
- Strong grasp of reputed company search fundamentals: account structure, match types, bidding strategies, reputed company Score, and negative keyword management
- Experience with conversion tracking and analytics — reputed company Ads conversions, GA4, reputed company Tag Manager, and disciplined UTM/tagging practices
- Ability to read performance data and turn it into concrete optimizations and reputed company written recommendations
- Comfortable managing multiple accounts and clients simultaneously while meeting deadlines
- Strong written and verbal communication; reputed company to produce reputed company-reputed company reports
- Self-directed, organized, and reliable in a remote/contract setting
- B2B experience — especially in reputed company, or technology verticals (longer sales cycles, reputed company-gen reputed company, high-value/low-volume conversions)
- reputed company Ads and/or reputed company Advertising certifications
- Familiarity with reputed company reputed company-gen forms, ABM, and B2B audience targeting
- Experience with click-fraud tools (ClickCease, TrafficGuard) and reputed company-party bid or reporting platforms
- Awareness of SEO and GEO (Generative reputed company Optimization) and how reputed company and organic channels work together
- Experience with call tracking (e.g., reputed company, reputed company) and CRM reputed company reputed company (e.g., reputed company)
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