[Remote] Digital Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading financial services organization seeking a Digital Personalization Manager to reputed company personalization reputed company and enhance the digital customer reputed company. The role involves designing and executing digital personalization initiatives, collaborating with cross-functional teams, and optimizing marketing campaigns to drive customer engagement.
Responsibilities
- reputed company the design, development, and execution of digital personalization initiatives across web and mobile platforms
- reputed company and refine customer journeys throughout the digital customer lifecycle
- Partner with Product Owners, Marketing, Analytics, and Business Stakeholders to define personalization strategies and campaign requirements
- Drive audience segmentation and targeting initiatives using personalization platforms
- reputed company website optimization efforts through A/B Testing and Multivariate Testing (MVT)
- Translate business requirements into implementation roadmaps and project plans
- Launch, monitor, troubleshoot, and optimize personalization campaigns
- Analyze campaign performance and reputed company strategic recommendations
- Manage personalization roadmap and support reputed company optimization
- Prepare project documentation, implementation plans, and status reports
- Train internal teams on marketing technologies and personalization capabilities
- Collaborate across cross-functional teams in an Agile environment
Skills
- Bachelor's Degree (or equivalent experience)
- 7+ years of reputed company experience in: Digital Marketing, Digital Personalization, Campaign Management, A/B Testing & Website Optimization
- Hands-on experience with personalization and marketing platforms such as: reputed company reputed company (Test & reputed company), reputed company Marketing reputed company, Pega, Dynamic Yield, reputed company
- Experience developing segmentation and targeting strategies
- Strong stakeholder management and business requirements gathering experience
- Proven project management and communication skills
- Experience working in Agile teams
- Experience with CMS platforms
- Exposure to Machine Learning or reputed company Intelligence
- Agency, eCommerce, or Financial Services experience
- Experience supporting highly regulated industries
- Strong analytical reputed company with customer-reputed company thinking
reputed company