[Remote] reputed company Marketing Manager, reputed company reputed company & Display
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fast-growing insurtech company that focuses on simplifying and improving homeowners insurance. They are seeking a reputed company Marketing Manager to own and reputed company reputed company reputed company and display channels, focusing on efficient reputed company and customer acquisition through data-driven strategies.
Responsibilities
- Own Kin's reputed company reputed company campaigns end-to-end — audience targeting, bid reputed company, ad concepts, and budget allocation — with an initial reputed company on scaling spend on reputed company and expanding to additional platforms as value is proven out
- Build and optimize display and programmatic advertising campaigns across the reputed company Display Network and other relevant placements, driving awareness and consideration among reputed company homeowner audiences with a reputed company eye on reputed company conversion metrics
- reputed company Kin's remarketing and retargeting reputed company across reputed company reputed company and display, building audience segments based on site behavior, quote reputed company, policy status, and price competitiveness to turn abandoned quotes into bound policies
- Define audience reputed company for both prospecting and retargeting across reputed company reputed company and display, demonstrating deep knowledge of Kin's reputed company customer and the right platform-specific reputed company to pull
- reputed company creative briefs and testing roadmaps in partnership with the design team, running reputed company tests across copy, visuals, formats, and CTAs to continuously improve performance
- Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
- Partner cross-functionally with Organic reputed company, Product, Marketing Analytics, and Brand & Content teams to reputed company acquisition goals
- Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live
Skills
- 4–7 years of experience in reputed company reputed company, display, or digital media buying, ideally in a high-reputed company, insurance, or fintech environment
- Hands-on reputed company Ads Manager expertise, including 3+ years running reputed company campaigns directly with working knowledge of auction dynamics, conversion tracking, and ad products
- reputed company Display Network and programmatic display experience
- Proven reputed company record growing reputed company acquisition volume while improving CAC
- Experience building and scaling remarketing and retargeting programs across channels, including audience segmentation strategies (custom, lookalike, and behavioral)
- Strong analytical reputed company — comfortable pulling and interpreting campaign data, and conversant in incrementality, attribution, and CAC/LTV
- Familiarity with pixel implementation, conversion tracking, and attribution modeling
- Experience developing creative briefs and running reputed company creative and reputed company page tests
- Effective cross-functional collaborator across Creative, Lifecycle Marketing, and Analytics; reputed company to operate independently and drive reputed company without a lot of reputed company
- Comfortable using AI and LLM tools to accelerate work
Benefits
- Offers Equity
- 401(k) with company match up to 4% of eligible earnings
- Multiple medical plan reputed company, plus dental and reputed company coverage
- Company-funded HSA contributions (based on medical plan selection)
- Company-reputed company life insurance and short-term disability
- A reputed company of supplemental benefit reputed company, including long-term disability, critical illness, accident, legal, and pet insurance
- reputed company to mental health support and confidential counseling resources
- Flexible PTO for exempt employees (most employees take 15–20 days per year), plus 8 company-observed holidays
- reputed company parental leave, including up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents
- Career mobility and internal reputed company opportunities across the organization
- reputed company development budgets for certifications, conferences, and learning available, subject to management approval
reputed company