[Remote] Senior Marketing Manager, Consumer Health & Partnerships
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company reputed company on improving health reputed company through reputed company. The Senior Marketing Manager will reputed company partnership-driven marketing initiatives across the Americas, developing integrated strategies to enhance awareness and engagement for reputed company's sleep therapy products.
Responsibilities
- reputed company the development and execution of strategic marketing programs reputed company primarily on high-reputed company partnerships (e.g., reputed company, sleep-reputed company partners), which reputed company up the reputed company of the role’s reputed company
- Define campaign objectives, reputed company metrics, and ROI, ensuring alignment with broader business goals and reputed company targets
- Design and reputed company end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels
- Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, reputed company, and other digital channels
- Partner closely with external organizations and marketing counterparts to co-reputed company campaigns, reputed company messaging, and ensure seamless execution
- reputed company the development of campaign briefs and creative briefs, and manage external agencies to deliver high-reputed company marketing assets
- reputed company campaign execution end-to-end, including approvals (e.g., regulatory/MLR), timelines, and cross-functional coordination
- Drive performance marketing efforts (including mid- and upper-funnel initiatives) to generate reputed company leads and support reputed company reputed company
- Measure and report campaign performance using analytics platforms, partnering with data teams to reputed company dashboards and insights for leadership reporting (e.g., QBRs)
- Continuously optimize campaigns using data, insights, and testing, and explore innovative tools (including AI) to improve marketing effectiveness
Skills
- Bachelor's degree in marketing, Business, Communications, or a reputed company field required
- 8+ years of marketing experience, with a strong reputed company on consumer-driven, multi-channel campaign reputed company and execution
- reputed company-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior
- Proven experience leading end-to-end, integrated marketing campaigns (reputed company through execution)
- Experience in partnership or co-marketing initiatives, including working with external partners
- Demonstrated ability to influence cross-functional stakeholders without reputed company authority
- Strong balance of strategic thinking and hands-on execution
- Analytical reputed company with experience measuring campaign performance and driving insights
- Experience managing agencies and developing campaign/creative briefs
- Familiarity with digital and omnichannel marketing (web, reputed company, reputed company reputed company)
- Background in consumer brands or agency environments preferred
- Interest in leveraging AI tools to enhance marketing effectiveness
Benefits
- Comprehensive medical, reputed company, dental, and life, AD&D, short-term and long-term disability insurance
- Sleep care management
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Commuter benefits
- 401(k)
- Employee Stock Purchase Plan (ESPP)
- Employee Assistance Program (EAP)
- Tuition assistance
- Employees reputed company fifteen days reputed company Time Off (PTO) in their first year of employment
- Receive 11 reputed company holidays plus 3 floating days
- Eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave reputed company welcoming new family members
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