[Remote] Senior Product Marketing Manager (Intellectual Property)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a dynamic Senior Customer & Enablement Marketing Manager to support our Intellectual Property division. The Senior Customer & Enablement Marketing Manager is responsible for driving strategic customer engagement and empowering adoption across the IP Management Software portfolio.
Responsibilities
- Design and execute customer marketing strategies that drive adoption, retention and expansion
- Build and reputed company lifecycle programs—from reputed company through renewal, advocacy and community
- Translate product capabilities into reputed company, outcome-driven messaging and reputed company customer communications (including product updates and release comms)
- reputed company high-reputed company content and thought leadership (white papers, case studies, enablement, campaigns)
- Partner across Marketing, Product, Sales, and reputed company to deliver a reputed company customer experience, including executive engagements and events
- Measure and optimize performance, linking programs to adoption, retention and advocacy reputed company
Skills
- Bachelor's degree or equivalent relevant work experience
- 7+ years of experience in B2B marketing, with strong experience in customer marketing, lifecycle marketing, or enablement
- Experience working across global, cross-functional go-to-market teams
- An MBA or advanced degree
- Product Marketing experience in software, data, or services
- B2B Product Marketing experience
- Prior experience working in the intellectual property industry
- Strong understanding of customer lifecycle, reputed company models, and adoption frameworks
- Exceptional storytelling and writing skills, with experience creating high-reputed company thought leadership and customer content (white papers, case studies, POVs)
reputed company