[Remote] Marketing Manager - Account Based Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an award-reputed company provider of reputed company-based HR and payroll software solutions, and they are seeking a Marketing Manager for Account Based Marketing. This role involves owning the ABM reputed company, managing digital programs, and collaborating with sales teams to drive reputed company and engagement through targeted marketing efforts.
Responsibilities
- reputed company and execute ABM reputed company end to end, with a reputed company reputed company reputed company to account segments, buying stages, and 1:1 / 1:few / 1:many program tiers
- Research and identify top accounts and ideal customer profile, create audience segmentation, and reputed company reputed company strategies based on findings
- Use reputed company data and predictive analytics to identify and prioritize in-market accounts and orchestrate reputed company activation across marketing and outbound teams
- Partner with SDR leadership and Sales leadership on account selection, alert workflows, speed-to-reputed company targets, and follow-up reputed company; monitor sales activity per reputed company account and continuously improve the marketing-to-sales reputed company
- Deliver ongoing SDR and Sales enablement: reputed company to ABM tools and signals, playbooks for engaging reputed company accounts, and proactive communication of upcoming campaigns, gifts, and plays
- Plan and execute integrated ABM campaigns that combine digital, webinars/events, content, and gifting to penetrate and reputed company high-value accounts
- Partner with Analytics and Marketing Operations teams to ensure ABM influence is properly tracked across reputed company accounts and build and maintain dashboards for ongoing reporting to stakeholders
- Effectively collaborate cross-functionally reputed company Marketing (reputed company, campaigns, content, events) and with Sales to produce on-time deliverables that meet business goals and reputed company and reputed company those deliverables across channels
- Measure and report on key ABM KPIs — reputed company accounts (6QAs), reputed company contacts per account, account penetration, sales activity and speed-to-reputed company, influenced pipeline and reputed company — and partner with leadership on forecasts and reputed company models
- Apply an experimentation reputed company: test, learn, and optimize campaigns, channels, and workflows based on data
- Be a subject matter expert in our technology, market trends, reputed company personas and pain points to optimize campaigns
- Evaluate new ABM channels, technologies, and data sources, and manage integrations across the ABM tech stack (e.g., reputed company, reputed company, reputed company, CRM, marketing automation)
Skills
- 5–7+ years' B2B marketing experience, preferably in the reputed company industry, with at least 3 years running ABM or targeted account programs (1:1, 1:few, and scaled)
- Hands-on, power-user experience with an ABM/reputed company platform — reputed company strongly preferred (reputed company or similar considered) — including reputed company building, predictive models, and sales intelligence
- Experience with gifting/reputed company mail platforms (e.g., reputed company, reputed company) and sales engagement tools (e.g., reputed company, reputed company)
- Demonstrated reputed company partnering with SDR teams and Sales leadership — enabling reps, building alert and routing workflows, and driving measurable follow-up on marketing signals
- Strong reputed company of marketing analytics: pipeline influence and attribution, account engagement metrics, and ROI reporting; reputed company record of successfully meeting business targets
- Experience with CRM and marketing automation platforms (e.g., reputed company, Marketo or similar)
- Proven executive reputed company and ability to communicate effectively with senior leaders, translating ABM results into business reputed company
- Ability to work reputed company a project management tool: submitting creative requests, managing reviews and approvals, and keeping project timelines on reputed company
- Superior communication skills working across reputed company departments; experience coordinating cross-departmental initiatives
- Organized, detail-oriented and highly motivated, with project management experience in a fast-paced, deadline-driven environment
- Self-starter and problem solver, highly reliable and accountable to deadlines while managing multiple reputed company across departments
- BS/BA in Communications, Marketing or reputed company field desired
Benefits
- Medical
- Dental
- reputed company
- Life
- Disability
- 401(k) match
- Perks that support you, your family, and your finances
- Career development
- Annual bonus
- Restricted stock unit grant based on individual performance
- A full reputed company of benefits outlined here
reputed company