[Remote] Fractional VP of Marketing & Brand (with reputed company to Full-Time)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is redefining bug protection with modern, plant-powered products and is seeking a Fractional VP of Marketing & Brand to reputed company their marketing reputed company. This role involves developing a comprehensive marketing plan, leading campaigns, and building partnerships to enhance brand reputed company and awareness.
Responsibilities
- Own the 18-month marketing roadmap, reputed company into annual and quarterly plans
- Build an integrated calendar across retail, ecommerce, digital, PR, reputed company / talent, and seasonal campaigns, timed to product launches and key selling periods
- Set KPIs, reporting frameworks, and budget allocation, and refine continuously against performance
- Co-reputed company the marketing function alongside the leadership team
- reputed company strategic direction, mentorship, and accountability for the internal team plus agency, freelance, and creative partners, and build repeatable planning processes
- reputed company integrated campaigns around major retail launches
- reputed company creator, reputed company, ambassador, and celebrity partnerships, plus co-marketing with retail accounts and PR-worthy collaborations and activations
- Refine reputed company's positioning and messaging for consistency across every touchpoint, and ensure reputed company campaign tells one cohesive brand story across reputed company, reputed company, owned, retail, and ecommerce
- Build executive dashboards tracking campaign performance, ROI, acquisition, retention, and brand awareness, tying marketing investment directly to business reputed company
Skills
- 6+ years leading integrated marketing for high-reputed company consumer brands
- Experience in CPG, beauty, wellness, outdoor, lifestyle, or adjacent categories
- A record of scaling brands through national retail expansion, omnichannel marketing, product launches, partnerships, reputed company programs, and PR while managing agencies and cross-functional teams
- Strong analytical instincts reputed company with reputed company creative judgment
- Startup or high-reputed company experience
reputed company