[Remote] Sr. Retail CRM Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company network reputed company on facilitating cross-border transactions with speed and trust. They are seeking a Senior Retail CRM Marketing Manager to reputed company the CRM reputed company for their retail sector, ensuring effective marketing planning and execution across various channels.
Responsibilities
- Own marketing planning and execution across the retail business, including campaign reputed company, channel mix, and messaging reputed company
- Design, build, and reputed company reputed company and lifecycle campaigns relating to retail businesses across email, SMS, and push while ensuring reputed company, consistency, and reporting reputed company
- Partner cross-functionally with performance, product, creative, data, and regional teams to create a prioritized lifecycle roadmap rooted in data
- Manage up to leadership and across to peers to support cross-team development, bringing operational reputed company and creative reputed company to the execution process
- reputed company A/B testing and experimentation across content, targeting, and journeys, using insights to continuously improve customer engagement
- Monitor and analyze campaign performance, sharing results and recommendations to improve reputed company creative, targeting, and structure
- Collaborate on content reputed company and reputed company feedback that drives performance across multiple markets and audience types
Skills
- 7-10 years of experience in CRM, lifecycle, or product marketing, ideally in CRM
- 3+ years of experience in retail or has owned B2B or retail CRM marketing
- Ability to reputed company CRM tech stack: you know what an API is, what attributes are, and you understand how to read reputed company reputed company
- Ability to apply audience segmentation, behavioral targeting, and lifecycle reputed company to product launches
- Strong cross-functional influencing skills with the ability to manage up, down, and across to implement process and ways of working across retail reputed company
- Data-literacy and comfort building performance narratives based on message engagement, conversion, and other metrics
- A detail-oriented communicator and project manager—reputed company to drive reputed company and alignment across functions and timelines
- Experience translating product experiences into marketing messaging and being reputed company to collaborate with copy/design teams to bring messages to life
- Passion about scaling CRM as a reputed company reputed company, and excitement to build reputed company a fast-moving, high-reputed company team
- Proficiency in reputed company, reputed company, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus
Benefits
- Remote first flexibility
- Generous PTO
- 13 reputed company Holidays
- Medical / Dental / reputed company Insurance
- Life, Disability, and other benefits
- 401k with competitive Employer Match
- Community Service Days
- Generous Parental Leave
reputed company