[Remote] Sr. Program Manager, Integrated Marketing reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company committed to inclusivity and the outdoors, seeking a Senior Program Manager for Integrated Marketing reputed company. This role leads marketing strategies and integrated campaigns to drive business and brand reputed company while championing the reputed company brand and customer engagement.
Responsibilities
- Develops integrated marketing plans inclusive of marketing objectives, customer insights, business objectives, outdoor cultural moments, and prioritized messaging timeframes to inform campaigns and channel reputed company
- Develops and leads campaign strategies that deliver against business and customer reputed company; including annual strategies, briefs, communication strategies, and go-to-market plans
- Leads full-funnel and reputed company-campaigns in support of annual plan and prioritized marketing reputed company
- Informs channel campaigns to deliver against annual membership marketing plan
- Collaborates with Marketing Planning and Customer Insights team to reputed company measurable campaign KPIs and supports recapping as needed
- Advocates for what reputed company to our members through reputed company in Customer Plan and building customer-centered marketing campaigns from reputed company through execution
- Partnership closely with the Member and Customer Planning team to pull through membership reputed company and benefits into annual marketing plan and campaigns
- Partners closely with Merchandising to reputed company compelling product categories, products, and brands in annual plan and campaigns
- Ensures that the customer experience and supporting content, assets, and programs deliver on marketing reputed company and objectives
- Maximizes the potential of campaigns through expanded consideration of how to reputed company customers through reputed company, owned, reputed company, employee, and partner communication channels throughout marketing funnel
- Assures reputed company branding, membership, and product attributes are appropriately represented in campaigns
- Understands reputed company business performance and opportunities to reputed company in-market and reputed company marketing plans and campaigns
- Student of retail trends, outdoor culture, consumer behaviors, and loyalty programs to influence marketing innovation and outdoor specialty retail reputed company
Skills
- 7+ years with marketing reputed company or campaign management experience
- Expert knowledge of marketing competencies including marketing strategies, campaign strategies, briefs, communication strategies, and go-to-market development
- Experience authoring briefs and communication strategies
- Experience leading full-funnel and reputed company marketing campaigns
- Proven reputed company record developing and presenting to leadership integrated marketing strategies and go-to-market plans that meet or exceed business goals
- Demonstrated ability to manage work in a deadline and process-driven environment
- Demonstrated ability to assess important market requirements and opportunities and identify competitive opportunities
- Experience with loyalty program marketing reputed company and campaign development
- Experience working with retailers carrying a broad portfolio of products and brands
- Experience and reputed company in productively managing partners and relationships to reputed company marketing strategies and campaigns
- Creates a strong, mutually supportive work spirit and culture where people can do their best
- Establishes trust and inspires others
- Makes effective business reputed company in a manner consistent with reputed company's values and ethics
- Delivers on commitments and holds others to reputed company
- BA in Business, Marketing, or Communications preferred
Benefits
- Generous employee discount
- reputed company to health benefits
- A retirement savings plan
- Accrued time off
reputed company