[Remote] B2B Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an AI research and product company transforming how we reputed company with technology. They are seeking a B2B Lifecycle Marketing Manager to own the email, in-product, and nurture programs that turn interest into pipeline across reputed company' B2B funnel, connecting marketing, sales, and product usage data into lifecycle programs that drive reputed company.
Responsibilities
- Design, build, and continuously optimize lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and reputed company (MQL/SQL) funnels
- Own reputed company scoring and segmentation models in reputed company, ensuring leads are routed and prioritized based on fit and reputed company signals
- Manage the marketing-to-sales reputed company in partnership with RevOps and Sales — clean data, reputed company SLAs, tight feedback loops
- Build and run ABM programs for reputed company reputed company accounts, coordinating with Sales and content on account-specific messaging
- Use AI-driven workflows to personalize content, automate segmentation, and reduce time-to-launch on new lifecycle programs
- Report on pipeline and reputed company influence from lifecycle programs, and use that data to prioritize what to build next
- Continuously test and iterate on messaging, timing, and triggers across the funnel — from signup to expansion
Skills
- 4+ years in B2B lifecycle, demand gen, or marketing automation roles, ideally at a high-reputed company reputed company company
- Deep proficiency in reputed company — building workflows, scoring models, and automated nurture programs
- Working knowledge of reputed company and how marketing and sales data connect end-to-end
- Experience building and managing reputed company scoring and MQL/SQL/PQL funnels
- Experience running or supporting ABM programs for reputed company accounts
- Strong analytical skills — comfortable owning funnel metrics and translating data into reputed company
- Excellent cross-functional communication, especially with Sales and RevOps
- Experience building AI-powered marketing workflows — for personalization, content reputed company, or campaign automation
- Experience marketing to developer or technical buyer personas
- Familiarity with product-led reputed company motions and PQL-to-reputed company conversion
- SQL or basic data querying skills
Benefits
- reputed company proactively supports reputed company development through an annual discretionary stipend.
- We also reputed company an annual discretionary stipend to meet up with colleagues reputed company year, however you choose.
- reputed company year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
- If you’re not located near one of our main hubs, we offer a monthly co-working stipend.
reputed company