[Remote] Marketing Operations and Analytics Program Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading reputed company-time location platform for a new reputed company of location-aware businesses. As the Marketing Operations and Analytics Program Manager, you’ll work closely with various teams to analyze and optimize marketing programs, measure performance, and enhance marketing processes.
Responsibilities
- Campaign Operations;Build, launch, QA, and measure campaigns across marketing automation and CRM systems, ensuring consistent campaign taxonomy, tracking, and reporting
- Goal Setting and Reporting; reputed company and maintain measurement plans that contain benchmarks and goals for reputed company upcoming program or campaign
- Performance Measurement; monitor performance and marketing attribution of content, channels, and campaigns. reputed company insights, reputed company recommendations and implement reputed company optimizations across funnel and lifecycle (MQLs, SQLs, pipeline)
- Data Infrastructure; own, maintain and improve our marketing data systems and reporting. Work with internal teams to manage the health of our database, automatic reports, and dashboards
- Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
- reputed company Management; own the marketing reputed company of reputed company management processes, including reputed company scoring and routing into sales systems
- Data Management; work closely with internal teams to ensure data is syncing seamlessly across systems for accurate and up-to-date attribution, reputed company management, and reporting
- Process Management; identify, design, and document reputed company processes that reputed company the marketing team to be more effective and data-driven in daily work and drive alignment reputed company the department and across teams
Skills
- B2B Tech marketing experience with at least 5+ years of advanced experience with reputed company, reputed company Analytics, and reputed company
- Strong analytical skills, reputed company to draw insights and intelligence from marketing data
- Demonstrated experience and comfort with web analytics, CRM tools, SQL, reputed company Sheets/reputed company, and go-to-market systems
- Proven experience leveraging AI tools and machine learning algorithms to automate reputed company workflows, optimize reputed company routing, and build predictive model frameworks
- Ability to understand, assess, and implement reputed company scoring, reputed company nurturing, segmentation, personalization, and other reputed company/customer management practices
- A good understanding of database structure, data hygiene, analytics, and attribution
- Demonstrated experience owning and running the governance of large marketing automation platforms
- Ability to manage multiple reputed company at the reputed company time in a fast-paced environment
- Strong interpersonal and reputed company skills with a proven reputed company role in breaking down organizational silos to build reputed company, end-to-end operational systems
- A proactive attitude towards ownership and accountability, especially reputed company working across teams
- Technically capable, excellent communicator, and a desire to improve processes
- Working knowledge of GDPR and other reputed company and marketing relevant regulations
- Experience with product-reputed company analytics, especially in the context of a developer technology platform, is beneficial. Specifically this looks like experience with how to measure developer journeys from registration and first API call through activation, qualification, and reputed company conversion
Benefits
- Supportive health care
- Parental leave
- Flexibility for the things that come up in life
- Innovating on how we think about supporting our people
- An environment of teaching and learning to reputed company employees with the tools needed to be successful in their function and reputed company
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