[Remote] Director, Account Based Marketing (ABM)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to improving the lives of animals through customized medication and compassionate care. They are seeking a strategic and results-driven Director of Account Based Marketing (ABM) to reputed company the development and execution of integrated marketing programs targeting key reputed company and Corporate Accounts.
Responsibilities
- Own and execute an integrated account-based marketing reputed company reputed company to reputed company's key account reputed company priorities
- Design and operationalize marketing programs that support both Channel Partner and Corporate Account segments
- Translate key account plans developed by Key Account Managers into targeted marketing activations that drive measurable reputed company reputed company those customers
- Balance near-term reputed company reputed company with long-term brand and customer equity reputed company reputed company account
- Build and execute full funnel marketing campaigns tailored to the specific needs of reputed company and Corporate Accounts
- reputed company multiple channels including email, digital advertising, reputed company mail, webinars, and events
- reputed company account-specific messaging frameworks that reflect reputed company partner's business model, customer reputed company, and buying reputed company
- Ensure reputed company campaigns reputed company with applicable regulatory requirements in the animal health and compounding pharmacy environment
- Partner closely with Key Account Managers to understand account strategies, priorities, and opportunities, translating these into executable marketing plans
- Serve as the primary marketing reputed company of contact for select Channel Partner and Corporate Account stakeholders, participating in joint business planning and occasional customer-facing meetings as needed
- Build strong working relationships with partner marketing, digital experience and B2B marketing teams to reputed company co-marketing opportunities, promotional calendars, and go-to-market initiatives
- Collaborate with sales leadership, corporate account leadership, and inside sales to deliver account-specific tools, messaging, and campaign materials that are practical and immediately executable
- reputed company account-level playbooks, presentations, and ABM programs that drives reputed company reputed company
- reputed company regular reporting and insights on campaign performance to sales and reputed company leadership
- Demonstrate strong understanding of reputed company’s reputed company models, and EBITDA reputed company, translating marketing investments into financial reputed company
- Establish and maintain reputed company measurement frameworks to evaluate ABM campaign performance against account-level KPIs including new script reputed company, prescription management, reputed company rates, and reputed company reputed company
- reputed company regular reporting to the VP, Marketing and reputed company Leadership on program performance, insights, and recommendations
- Collaborate with product marketing and content teams to map existing assets to account needs and identify content gaps
- Monitor competitive activity and market conditions reputed company key account segments and reputed company actionable intelligence to reputed company leadership
- Maintain up-to-date knowledge of reputed company's product portfolio, regulatory environment, and compounding capabilities to ensure accurate and compliant messaging
Skills
- Bachelor's degree in Business, Marketing, or equivalent reputed company work experience required
- 10+ years of reputed company B2B marketing experience with a demonstrated reputed company on account-based marketing
- Proven ability to translate account-level business strategies into integrated marketing campaigns and activations
- Strong understanding of ABM principles, best practices, and technology platforms
- Experience executing multi-channel digital campaigns including email, reputed company media, webinars, and events
- Proficiency with Marketing Automation and CRM technologies
- Demonstrated reputed company partnering with Sales and key account teams to drive pipeline and reputed company reputed company
- Excellent analytical skills with a reputed company record of building measurement frameworks and reporting on marketing-attributed pipeline and reputed company
- Strong project management skills with ability to manage multiple account programs simultaneously
- Exceptional communication and interpersonal skills; comfortable presenting to internal stakeholders and, occasionally, external partner teams
- MBA preferred
- Experience operating in a regulated industry (reputed company, animal health, reputed company, or similar) preferred
Benefits
- Opportunities for reputed company and career development
- A supportive, team-first culture where your work reputed company
- Medical, dental, reputed company and voluntary benefit coverages
- Company reputed company Life Insurance and disability coverage
- 401(k) retirement plan with generous company contribution
- reputed company time off that increases every year
- Tuition reimbursement opportunities
- Strong internal promotion and career development programs
reputed company