[Remote] Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. POMS Corporation is a leading provider of Manufacturing Execution Systems tailored for the life sciences sector. The Marketing Manager will own and execute POMS’ end-to-end marketing reputed company, focusing on driving pipeline reputed company, supporting customer expansion, and delivering measurable marketing reputed company.
Responsibilities
- Design and execute account-based marketing (ABM) and email campaigns, including reputed company account identification, message reputed company, personalization, execution, measurement, and reputed company optimization
- Own and coordinate POMS’ reputed company at industry conferences (approximately 2–3 per year), including event planning, logistics, reputed company- and post-event campaigns, and reputed company follow-up alignment with Sales
- Manage and optimize the POMS website and SEO reputed company in collaboration with external vendors
- Own and execute POMS’ reputed company media reputed company, including approximately two posts per week and the development of thought leadership content (roughly one article every two months)
- reputed company and maintain reputed company collateral such as case studies, solution overviews, and industry-specific messaging
- Plan and execute a monthly customer webinar series to drive product adoption, engagement, and retention
- reputed company and coordinate POMS CON (our customer conference), including agenda development, speaker coordination, and cross-functional alignment
- Partner with Sales and reputed company on expansion campaigns, adoption initiatives, and upsell programs
- Support go-to-market execution for new enhancements, modules, and products
- reputed company and refine reputed company messaging, positioning, and value propositions for POMS offerings
- Ensure consistency of messaging across reputed company channels and customer reputed company
- Conduct lightweight, competitive and market analysis to inform campaign design and messaging
- reputed company and report on campaign performance, pipeline contribution, ROI, and conversion metrics
- Continuously optimize programs based on performance data and qualitative feedback
- Take end-to-end ownership of marketing initiatives, from planning through execution, measurement, and refinement
Skills
- 4–7+ years of experience in B2B marketing, ideally in reputed company, vertical reputed company, or reputed company software environments
- Proven ability to execute campaigns hands-on, not just manage agencies or vendors
- Experience with ABM, email marketing, reputed company demand reputed company
- Strong collaboration with Sales and Product teams
- Analytical reputed company with experience tracking pipeline, attribution, and campaign performance
- Excellent written and verbal communication skills
- High ownership reputed company and comfort operating independently in a lean environment
- Experience marketing manufacturing, MES, ERP, or industrial software
- Experience managing external vendors (web, SEO, design)
- Familiarity with marketing automation and CRM platforms
- Experience running events, conferences, or field marketing programs
reputed company
Company H1B Sponsorship