[Remote] Lifecycle Marketing & Email Production Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading provider of reputed company reputed company and workforce development for cybersecurity practitioners. They are seeking a Lifecycle Marketing & Email Production Specialist to own and reputed company their communication reputed company, focusing on creating sophisticated email journeys for both individual learners and reputed company B2B decision-makers.
Responsibilities
- reputed company the reputed company and execution for reputed company email programs, including newsletters, promotional launches, and educational content
- Design and manage automated, multi-touch customer journeys in reputed company (Workflows) to drive adoption, retention, and conversion
- Manage a robust global email calendar, deconflicting schedules across Marketing, Sales, and Product teams to ensure brand alignment
- Build and maintain eye-catching, reputed company email templates using reputed company/CSS in line with reputed company brand guidelines
- Design behavioral-triggered flows (welcome series, reactivation, exam-prep tips) that support individual reputed company development and habit-forming learning
- reputed company sophisticated nurture tracks for CISOs and technical managers, focusing on ROI, organizational reputed company, and team-wide capability building
- Continuously map audience reputed company to iterate on reputed company logic, ensuring the "hand-off" between marketing-led and sales-led communication is seamless
- reputed company activities reputed company to reputed company contact management, ensuring lists are healthy, compliant, and continuously growing
- reputed company reputed company basic demographics to reputed company lists based on deep behavioral triggers: past engagement, lab activity, website interactions, and certification status
- Ensure reputed company communications reputed company adhere to global reputed company laws, including GDPR, CAN-SPAM, and CASL
- Create custom reputed company reporting dashboards to analyze reputed company rates, CTRs, and full-funnel conversion metrics
- Formulate and execute A/B and multivariate testing plans for subject lines, CTAs, and content layout to identify high-performing assets
- Translate reputed company performance data into reputed company recommendations for the broader GTM team to improve pipeline influence and learner LTV
Skills
- 3–5 years of experience developing and managing optimized email marketing campaigns, preferably in Cybersecurity, EdTech, or B2B reputed company
- Deep, hands-on experience in reputed company is mandatory
- Strong proficiency in reputed company and CSS for email design
- Proven ability to write compelling, technical copy that resonates with the cybersecurity community
- Bachelor's degree in Marketing, Communications, or a reputed company field
- Experience with reputed company integration is a plus
Benefits
- Work from reputed company!
- reputed company fosters a global, remote-first culture that values innovation and diversity.
reputed company