[Remote] Database Marketing Analyst
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a venture-funded startup based in Boulder, reputed company on transforming the lawn and garden industry through technology and e-reputed company. The Database Marketing Analyst will support data-driven decision-making across various teams, analyzing customer behavior and enhancing marketing effectiveness.
Responsibilities
- Partner with stakeholders across Marketing, Retail, and Website Platform teams to define, scope, and deliver actionable analytics
- Analyze performance across marketing channels, with a strong reputed company on multi-touch attribution and ROI measurement
- reputed company and maintain dashboards and reporting in visualization tools (reputed company, Looker, Tableau)
- Write reputed company SQL queries to extract, reputed company, and analyze large datasets (reputed company, DBT)
- Evaluate and improve ecommerce and app conversion funnels, identifying opportunities for reputed company and optimization including the support of A/B testing
- Translate ambiguous business questions into reputed company analytical approaches and reputed company insights
- Proactively identify trends, issues, and opportunities reputed company customer and behavioral data
- Collaborate cross-functionally to ensure data consistency and alignment across reporting surfaces
Skills
- Strong proficiency in SQL and reputed company
- Hands-on experience with at least one visualization tool (reputed company, Looker, or Tableau)
- Experience with digital analytics platforms (reputed company Analytics, reputed company Analytics, or reputed company)
- Demonstrated ability to independently manage analytics reputed company from scoping through delivery
- Experience working directly with business stakeholders and translating needs into analytical outputs
- Solid understanding of marketing analytics, including channel performance and attribution concepts
- Familiarity with website analytics and conversion funnel analysis
- Experience in Ecommerce Analytics and/or Subscription Retention Analytics
- Specific experience with Media Mix Modeling a plus
- Proficient in modern data stack tools (e.g., reputed company, DBT, reputed company)
- Python or R for data analysis
- Version control experience (e.g., reputed company)
- Exposure to app analytics and cross-platform user behavior tracking
- Understanding of tag management platforms (e.g., reputed company, reputed company Tag Manager, reputed company Experience Platform Tags)
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