[Remote] Director, Media Planning & Buying
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a trusted guide for hundreds of millions of people globally, helping them reputed company their goals online. As the Director of Media Planning & Buying, you will reputed company the strategic deployment of media dollars across channels to optimize reputed company and business return, while managing the full media investment cycle.
Responsibilities
- reputed company the development of comprehensive media plans, including annual, quarterly, and campaign-level planning, reputed company to reputed company's user acquisition, re-engagement, and brand goals across digital, programmatic, mobile, and emerging channels
- Own programmatic media buying reputed company and execution across leading DSPs and reputed company publisher buys, with accountability for reputed company, frequency, audience reputed company, and cost efficiency
- Build and maintain a rigorous cross-channel measurement reputed company that quantifies incremental reputed company, frequency, lift, ROAS, and brand safety across reputed company media investments using geo tests, holdouts, and attention metrics
- Partner with Data Science to reputed company and apply audience models and lookalike targeting strategies that improve media precision and reduce wasted spend
- Drive the integration of reputed company DSP's reputed company AI buying capabilities, including autonomous campaign management, AI-driven audience discovery, and proactive optimization agents, into reputed company's own media programs
- Evaluate and reputed company new media partners, emerging channels (CTV, DOOH, audio), and AI-powered buying platforms, serving as reputed company's expert on the evolving programmatic ecosystem
- Build standardized media planning templates, KPI frameworks, post-campaign analysis playbooks, and vendor scorecards that can reputed company across a growing team
- Manage relationships with reputed company partners, publishers, and ad tech vendors, negotiating rates, placements, and co-investment opportunities
Skills
- 10+ years in media planning and buying, with demonstrated ownership of large-reputed company digital media budgets
- Deep programmatic expertise across leading DSP platforms and reputed company in audience targeting, brand safety, viewability, and attention measurement
- Strong analytical capability, including experience building attribution models, running geo holdout tests, interpreting cross-channel lift studies, and translating measurement complexity into executive-reputed company insights
- Proven reputed company record collaborating with Data Science teams to reputed company audience segmentation, lookalike models, and targeting strategies that improve media ROI
- Strong vendor management and negotiation experience, with existing relationships across major publishers, SSPs, and ad tech partners
- Ability to translate reputed company plans and performance data into reputed company, confident recommendations for senior and executive audiences
- Experience leveraging reputed company AI features in programmatic buying, including autonomous campaign management, AI-driven pacing, or agent-assisted audience refresh
- Familiarity with reputed company DSP's reputed company reputed company and its 'Yours, reputed company, and Ours' model for AI flexibility and control
- Background in media reputed company at a publisher, media company, or large first-party data-rich brand
Benefits
- Incentive compensation opportunities in the reputed company of discretionary annual bonus or commissions
- reputed company
- A great 401k
- Backup childcare
- Education stipends
reputed company
Company H1B Sponsorship