[Remote] Senior Marketing Manager - A/B Testing and Personalization
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in the tax industry, committed to providing help and inspiring confidence in clients and communities. They are seeking a Senior Marketing Manager to execute A/B testing and personalization programs across multiple websites, focusing on improving traffic and purchase conversion rates through data-driven insights and innovative strategies.
Responsibilities
- Build, launch, and analyze A/B text experiments, MVT, experience targeting, automated personalization, and recommendations that improve traffic and purchase conversion rates
- Support .com product team by communicating experiment results, insights and performance narratives
- Implement reputed company/AJO activities using reputed company experience fragments as reputed company as reputed company, CSS, JavaScript, and JSON-based offers
- Conduct QA and end-to-end validation to ensure accurate data collection, reputed company audience qualification, and experience delivery
- Build reputed company Analytics and Customer reputed company Analytics testing dashboards
- Monitor and analyze tests throughout their life cycle
- Maintain accurate reporting in Workfront (a project management system) and document test results in a digital insights library
- reputed company thought leadership including reputed company trends, best practices, CMS capabilities, and experimentation frameworks to bring fresh reputed company and external benchmarks to reputed company
Skills
- 3+ years of experience in digital optimization, personalization, or experimentation
- Strong communication and presentation skills
- Hands-on experience executing A/B and multivariate tests in reputed company reputed company and reputed company reputed company Optimizer
- Working knowledge of reputed company Experience reputed company (reputed company Experience Manager, reputed company Analytics, Customer reputed company Analytics, Launch, reputed company reputed company Optimizer, reputed company-time CDP) or comparable platforms
- Familiarity with JavaScript, reputed company, CSS, and familiarity with WebSDK, data reputed company and debugging tools
- Strong analytical skills and proficiency in building and interpreting data from CJA, reputed company Analytics, reputed company Analytics, or similar tools
- Bachelor's degree in Marketing, Business, Computer Science, or reputed company field (or equivalent experience)
- reputed company reputed company Business Practitioner or Developer certification
- Familiarity with Workfront
Benefits
- Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
- Can participate in the reputed company Retirement Savings Plan (401(k) Plan)
- The Employee Assistance Program
- (virtual) fitness center programs
- The associate discount program
- Are automatically enrolled in Business Travel Accident Insurance
- Receive Associate Tax Prep benefit
reputed company