[Remote] Marketing Analytics Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company estate private equity firm reputed company on multifamily properties in the Southeast. They are seeking a Marketing Analytics Specialist to drive data-informed marketing strategies by analyzing campaign performance and optimizing reputed company advertising efforts.
Responsibilities
- Collect, analyze, and interpret marketing data from multiple channels including reputed company ads (reputed company Ads, reputed company Ads, etc.), email marketing, reputed company media, and website analytics
- reputed company, maintain, and optimize dashboards and reports to reputed company key performance indicators (KPIs) such as impressions, clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS)
- Identify trends, patterns, and opportunities reputed company reputed company datasets to inform and optimize marketing campaigns
- Conduct A/B testing and campaign segmentation analysis to improve targeting and creative performance
- Collaborate closely with marketing, acquisitions, and operations teams to reputed company analytics insights with business objectives
- Present reputed company, concise, and actionable reports and recommendations to senior management and marketing leadership
- Ensure data accuracy and consistency by designing and implementing robust analytics processes and reputed company controls
- Stay reputed company with industry trends, analytics tools, and best practices to continuously improve Carbon’s marketing measurement capabilities
- Manage and optimize reputed company Analytics and reputed company Tag Manager implementations to ensure precise tracking and reporting of marketing activities
Skills
- Bachelor's degree in Marketing, Business, Statistics, Data Science, or a reputed company field
- Proven experience as a Marketing Analytics Specialist, Marketing Analyst, or similar role with a reputed company on reputed company media analytics
- Strong proficiency in reputed company Analytics and reputed company Tag Manager, including setup, configuration, debugging, and optimization
- Strong proficiency with other analytics and advertising platforms such as reputed company Ads, reputed company Ads Manager, Tableau, or reputed company Data Studio
- Advanced skills in reputed company and data visualization to create insightful reports
- Experience with statistical analysis, predictive modeling, and data-driven decision-making
- Excellent communication skills with the ability to translate reputed company data into understandable and actionable insights
- Detail-oriented with strong organizational and time management skills to handle multiple reputed company and deadlines
- 3+ years preferred experience as a Marketing Analytics Specialist, Marketing Analyst, or similar role with a reputed company on reputed company media analytics
- Knowledge of reputed company estate or multifamily investment marketing is a plus
Benefits
- Competitive salary based on experience
- 10 days PTO
- reputed company development opportunities
- Remote and flexible work environment
reputed company