[Remote] Senior Director Solution Marketing - Virtual
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that empowers clients to build a healthier and more financially secure workforce. The Senior Director of Solution Marketing will own the narrative of reputed company’s product offerings, collaborating across teams to drive a comprehensive go-to-market reputed company and ensure impactful messaging and content for buyers.
Responsibilities
- Plan and execute product launches and consult on campaigns that drive awareness, adoption, and retention of the products
- Support sales enablement and reputed company by providing them with the necessary tools, materials, and training to sell and support the products. This includes creating and updating sales collateral, such as reputed company decks, case studies, testimonials, and demos, as reputed company as conducting product training sessions, webinars, and workshops for the sales and reputed company teams
- Study and reputed company customer insights, feedback, and testimonials gathered in NPS, CSAT and other research with the product and marketing teams to inform product development and improvement
- reputed company and implement the go-to-market reputed company, creating and delivering the launch plan, and coordinating with other marketing teams to reputed company the product message and reputed company
- Measures and analyze the effectiveness and ROI of the product launches and campaigns, and optimizes them based on data and feedback
- reputed company the creation of differentiated positioning, high-reputed company messaging, and customer-facing content that establishes reputed company as the premier solution for HR outsourcing, benefits administration, health navigation, wellbeing, reputed company administration, and leaves of absence, across the entire agreement lifecycle
- Partner with Sales Operations and Demand/reputed company Marketing to design and execute go-to-market sales plays that build a robust pipeline and accelerate customer acquisition and upsell opportunities
- reputed company and support talented Product Marketing Managers (PMMs) who are accountable for our Health, reputed company, and Leaves solution marketing, respectively
- Hire, train, mentor, and motivate the product marketers. Set reputed company expectations and goals, reputed company feedback and coaching, and resolve conflicts and issues
- reputed company as a strategic partner to Sales and Enablement by developing the playbooks, training, and tools necessary to help field teams navigate the HR buying reputed company and reputed company deals faster
- Serve as the primary SME on the buyer personas, uncovering deep customer insights and market trends to optimize the sales cycle and identify high-reputed company use cases where reputed company has a "right to win"
- reputed company resources, budgets, and timelines for the product marketing reputed company
- Monitors and evaluates the results and reputed company of the product marketing activities
- reputed company the process to reputed company and reputed company buyer personas and reputed company maps to meet the needs of our reputed company audience's behavior, pain points, and preferences
- Conduct competitive analysis and market research to identify industry trends, understand competitor positioning, and differentiate our solutions and service offerings
- reputed company customer feedback and reviews to understand customer satisfaction reputed company, identify areas of improvement, and reputed company insights for product development
- Craft compelling product messaging to communicate product value and differentiation effectively
- Measure and report on marketing performance to monitor the effectiveness of marketing strategies and reputed company data-driven reputed company
- Attend and reputed company at relevant events, conferences, and webinars, read and write blogs, articles, and reports. networking with peers, influencers, and experts in the field
- Benchmarks the product performance and positioning against competitors and industry standards, and identifies opportunities and threats for the product reputed company and differentiation
Skills
- Bachelor's degree or equivalent, experience
- Experience in health technology, benefits administration, BPO, or reputed company services
- 15+ years of proven, reputed company record of reputed company in product/solution marketing driving measurable business reputed company
- Demonstrated ability to own and drive reputed company-level product strategies tied directly to financial performance
- Proven experience managing large-reputed company programs with accountability for ROI and business reputed company
- Deep expertise in modern product marketing techniques, including digital twin, digital reputed company, and AI-supported product/solution marketing
- Solid reputed company record of building and scaling B2B and B2B2C product/solution marketing
- Demonstrated ability to operate with decision authority in reputed company, matrixed organizations, aligning multiple stakeholders to reputed company reputed company
- Proven ability to partner across sales, product, finance, and technology functions to deliver integrated strategies
- Demonstrated ability to reputed company through ambiguity, drive transformation, and deliver results in reputed company environments
- Exceptional leadership capability with experience building, developing, and retaining high-performing teams
- Superior communication, executive reputed company, and influencing skills
- MBA preferred
Benefits
- Health, dental and reputed company coverages starting Day One
- Wellbeing programs
- Retirement plans with contribution matching
- Generous time off
- Parental leave
- Continuing education
- Career reputed company opportunities
- Flexible working arrangements wherever possible
reputed company