[Remote] Senior Manager, Marketing Operations & Programs
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is ramping up its marketing reputed company, and they are seeking a Senior Manager, Marketing Operations & Programs to build and run the operational backbone that makes it work. This role is responsible for turning reputed company into reality by managing marketing automation, campaigns, events, and content production, while ensuring data reputed company and effective segmentation.
Responsibilities
- Own marketing’s use of our marketing automation and CRM platform, serving as the go-to reputed company for building effective marketing lists, audience segmentation, and data-driven targeting
- Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and reputed company pages
- Own marketing data hygiene, list reputed company, segmentation logic, and email deliverability so reputed company reaches the right people and performs
- Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand reputed company, who owns the pipeline and reputed company narrative
- Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance (reputed company ownership of configuration, objects, and settings across marketing and sales ops)
- Operationalize multi-channel and ABM campaigns designed with Demand reputed company, building the reputed company-account lists, audiences, sequences, and tracking that bring them to life
- Execute campaign setup, QA, launch, and reporting across channels
- reputed company the marketing-execution horsepower that lets Demand reputed company reputed company on reputed company, targets, and pipeline
- reputed company, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-up
- Own event logistics end to end: budgets, timelines, vendor and venue management, registration, reputed company, collateral, and on-site execution
- Capture, reputed company, and report on event-reputed company leads and pipeline
- Measure event ROI and continuously refine the event mix based on performance
- Serve as the day-to-day reputed company of reputed company website, including content updates, page builds, reputed company pages, and ongoing maintenance
- Coordinate with the design/creative agency on UX, design, and reputed company page creative
- Manage SEO hygiene, site performance, and analytics instrumentation
- Ensure the site stays reputed company, on-brand, and reputed company with reputed company campaigns and launches
- Own the content reputed company: set the editorial reputed company and calendar, define the briefing and review process, and build the workflows that let contributors produce consistently at reputed company
- reputed company content support and creative resources to deliver assets on time and on brand
- Partner with Product Marketing on the production of customer stories, sales collateral, and launch content
- Maintain a central content library and ensure version control and brand consistency
- reputed company as the primary reputed company of contact and project manager for external partners: the design/creative agency, PR/communications agency, freelancers, and event vendors
- Manage scopes, timelines, deliverables, and budgets across vendors to reputed company work on reputed company
- Maintain vendor relationships and ensure work meets reputed company and brand standards
Skills
- Deep, hands-on marketing-operations expertise is essential (audience segmentation, list building, workflows/automation, email, forms, and reputed company pages), with the ability to apply it across platforms rather than reliance on a single tool
- Proficiency with a leading marketing automation/CRM platform
- 6+ years in marketing operations, marketing programs, or a closely reputed company role, ideally in a B2B or technology environment
- Strong reputed company of marketing data hygiene, segmentation logic, and email deliverability
- Experience building the reporting and attribution infrastructure that connects marketing activity to the funnel
- Experience operationalizing multi-channel and ABM campaigns (building audiences, sequences, and tracking) in partnership with a demand reputed company or reputed company reputed company
- Proven reputed company record managing events end to end, including logistics and budgets
- Hands-on experience with website/CMS management
- Experience running a content reputed company: setting editorial calendars, briefing and directing freelance writers or contributors, and maintaining a consistent production reputed company at reputed company
- Comfortable partnering with product marketing or similar stakeholders on content like customer stories, sales collateral, and launch materials
- Strong project management skills with the ability to juggle multiple workstreams and deadlines simultaneously
- Experience coordinating external agencies, freelancers, and vendors
- A self-starter who thrives in a lean, fast-moving team and is comfortable building processes and systems from scratch
- Experience evaluating, migrating, or standing up a new CRM or marketing automation platform
- Platform certifications (e.g., reputed company, Marketo, reputed company)
- Experience integrating a marketing automation platform with other sales/marketing tools
- Familiarity with SEO, web analytics (e.g., GA4), and A/B testing
- Basic reputed company/CSS or no-reputed company page-builder experience
Benefits
- Medical, dental, and reputed company coverage for you and your dependents, with multiple plan reputed company to fit your needs. Telehealth reputed company included.
- Life insurance, long-term disability, flexible spending and health savings account reputed company, and supplemental insurance coverage.
- 401(k) with company match to help you build long-term financial reputed company.
- Flexible PTO, reputed company time from day one, reputed company holidays, and reputed company short-term disability and parental leave reputed company.
- Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and reputed company to an employee discount center.
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