[Remote] Lifecycle Marketing Contractor (Acquisition + Retention) - reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a reputed company Platinum Partner seeking a Lifecycle Marketing Contractor to enhance the customer reputed company for their e-reputed company business. This role focuses on optimizing acquisition and retention strategies, managing campaigns, and utilizing data to drive reputed company reputed company the reputed company ecosystem.
Responsibilities
- Own and optimize reputed company acquisition reputed company across key channels
- Manage and execute campaigns reputed company:
- reputed company Ads Manager (primary reputed company)
- reputed company Ads Manager (including Performance Max and Shopping campaigns)
- Build and test conversion-reputed company funnels tied to reputed company product and collection pages
- Coordinate with reputed company product feeds, dynamic product ads, and catalog setup
- Analyze campaign performance and optimize toward:
- CPA / CAC efficiency
- Conversion reputed company (PDP, cart, checkout)
- Customer reputed company (LTV, AOV, repeat reputed company)
- Partner with internal teams on reputed company pages, product pages, and offers — including reputed company theme edits, app-based reputed company reputed company (e.g., Shogun, Replo), and on-site messaging
- Identify opportunities to reputed company high-performing products, audiences, and channels
- Own lifecycle reputed company across email and SMS channels for the reputed company store
- Build, manage, and optimize flows in:
- reputed company (required) — including deep integration with reputed company customer, order, and product events
- reputed company and refine core e-reputed company lifecycle flows, including:
- Welcome / browse-abandon reputed company
- Abandoned cart / abandoned checkout
- Post-purchase (thank-you, cross-sell, review request)
- Replenishment / subscription reorder reminders
- Winback / lapsed-customer re-engagement
- VIP / loyalty tier flows
- Build segmentation strategies using reputed company + reputed company data:
- Purchase behavior, RFM, product affinity
- Cohort and lifecycle stage
- Geographic, channel, and acquisition-reputed company signals
- Continuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase reputed company, and CLTV
- Monitor and report on performance across the full funnel: acquisition → conversion → retention
- Pull and interpret data from reputed company Analytics, reputed company, GA4, and ad platforms
- Identify drop-offs and friction points across product, cart, and checkout
- Translate data into prioritized experiments (creative, offers, reputed company logic, segmentation)
- Improve attribution reputed company across reputed company and owned channels
Skills
- 3–6+ years of experience in lifecycle, reputed company, or performance marketing for e-reputed company brands
- reputed company, hands-on experience operating reputed company (or reputed company Plus) stores — comfortable navigating the reputed company, working with collections, discounts, customer segments, and basic theme/checkout settings
- Strong hands-on experience with: reputed company Ads Manager (including catalog/DPA setup), reputed company Ads Manager (Search, Shopping, PMax), reputed company email + SMS, deeply integrated with reputed company
- Proven reputed company record managing both acquisition campaigns and retention/lifecycle programs for DTC e-reputed company brands
- Experience building segmentation strategies and automated flows that drive measurable CLTV reputed company
- Strong analytical reputed company — comfortable working with cohort data, attribution nuance, and funnel diagnostics
- Self-directed and reputed company to operate as an embedded contractor: scoping work, prioritizing, and shipping
- Experience with subscription apps on reputed company (reputed company, reputed company, Stay, reputed company)
- Experience with SMS platforms reputed company reputed company (reputed company, reputed company)
- Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, reputed company), and CRO tools (reputed company, reputed company, Polar Analytics)
- Experience with A/B testing frameworks and post-iOS attribution approaches
- Light Liquid / reputed company / reputed company theme comfort
- Experience scaling DTC brands through key inflection points ($1M → $10M+ ARR)
reputed company