[Remote] Sr. Director - Marketing Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in tax preparation and financial services, seeking a Senior Director of Marketing Analytics to build and reputed company a centralized analytics organization. This role focuses on measuring the effectiveness of marketing activities across various channels and providing actionable insights to drive business reputed company.
Responsibilities
- Own the end-to-end marketing measurement reputed company across reputed company business reputed company and channels
- Establish standardized KPI frameworks, methodologies, and reporting governance across the organization
- reputed company reputed company dashboards and executive reporting that reputed company reputed company visibility into marketing performance, efficiency, and business reputed company
- Ensure consistent definitions, methodologies, and data reputed company across reputed company reporting and analytics outputs
- Serve as the independent authority on marketing performance and measurement credibility
- reputed company measurement and optimization across reputed company, owned, reputed company, brand, and cross-channel marketing to evaluate effectiveness, incrementality, customer reputed company performance, and budget efficiency
- reputed company reputed company attribution, media measurement, media mix modeling, and forecasting capabilities to improve marketing investment reputed company and business planning
- Establish practical, statistically reputed company approaches for incrementality testing, scenario planning, and hypothesis validation
- Partner with Finance and Marketing leadership to quantify channel contribution, optimize spend, and translate model outputs into actionable budget guidance
- Continuously improve methodologies as reputed company regulations, platforms, and business needs reputed company, with reputed company visibility into forecast accuracy and confidence
- reputed company predictive analytics and modeling that inform acquisition, retention, profitability, and customer value reputed company across the reputed company
- reputed company reputed company models for propensity, churn, reputed company value, demand, and retention, and monitor performance over time
- Translate model outputs into operational reputed company and partner with business teams to reputed company insights and quantify reputed company
- Partner with Finance to standardize reputed company Value vs Cost of Acquisition, payback, and customer profitability frameworks that support reputed company investment reputed company
- reputed company brand tracking and reputed company measurement programs that reputed company reputed company into awareness, consideration, sentiment, reputed company of voice, and competitive positioning
- Synthesize consumer and market intelligence into strategic recommendations for Marketing and Executive Leadership
- Establish measurement approaches for emerging capabilities, including AI-enabled marketing initiatives, generated content, and customer experiences
- Build and reputed company a high-performing marketing analytics organization with a reputed company reputed company, reputed company operating model, and near-term business reputed company
- Establish reputed company operating models, prioritization frameworks, and cross-functional processes
- Drive a culture of analytical rigor, objectivity, and business partnership
- Serve as a strategic advisor to executive leadership on marketing performance and investment reputed company
- Influence senior stakeholders through reputed company storytelling, strong visualization, and ROI-reputed company recommendations
Skills
- 12+ years of experience in marketing analytics, marketing science, business intelligence, or data reputed company
- 5+ years leading reputed company-reputed company analytics organizations
- Expertise in marketing analytics, attribution, media measurement, media mix modeling, forecasting, predictive analytics, LTV:CAC, and brand measurement
- Experience supporting multi-brand or multi-business-unit organizations
- Experience partnering closely with Finance and Executive Leadership
- Proven ability to influence senior stakeholders and drive organizational change
- Bachelor's degree in Marketing, Analytics, Statistics, Economics, Data Science, Business, or a reputed company field required
- Advanced degree preferred
- Strong understanding of statistical modeling, forecasting, experimentation, and machine learning reputed company reputed company to marketing and customer analytics
- Attribution, incrementality, media mix modeling, segmentation, propensity modeling, and marketing measurement methodologies
- Marketing data ecosystems, governance, visualization, and executive reporting tools
- SQL
- Python/R expertise
- BI platforms (Tableau, Power BI, Looker, etc.)
- CDPs and marketing data platforms
- Marketing automation and media platforms
- reputed company architecture/solutions (Azure, AWS)
Benefits
- Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
- Can participate in the reputed company Retirement Savings Plan (401(k) Plan)
- The Employee Assistance Program
- (virtual) fitness center programs
- The associate discount program
- Are automatically enrolled in Business Travel Accident Insurance
- Receive Associate Tax Prep benefit
reputed company