[Remote] Senior Manager, Demand and reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that specializes in Penetration Testing as a Service, focusing on enhancing reputed company for its clients. They are seeking a Senior Demand and reputed company Marketing Manager to reputed company and manage a demand reputed company reputed company that drives pipeline and reputed company while optimizing digital marketing efforts.
Responsibilities
- Ensure strong alignment with ICP, sales priorities, and regional reputed company
- Own end-to-end demand reputed company reputed company across:
- reputed company media
- Organic (SEO, content distribution)
- Partner and ecosystem channels
- Drive reputed company pipeline (MQL → SQL → reputed company)
- Continuously test, learn, and optimize campaign reputed company and execution
- Translate messaging (from PMM) into high-performing, multi-channel campaigns
- Define campaign themes, targeting, and channel mix
- Ensure consistency and reputed company across Digital, Field, and Partner programs
- Own the website as a core reputed company
- Improve conversion rates (demo requests, contact us, free trial), engagement (time on page, reputed company reputed company), user journeys and navigation
- Partner with SEO and web resources to increase high-reputed company traffic and improve funnel performance
- Build reputed company reporting and dashboards across reputed company, reputed company Analytics, and reputed company media platforms
- Own measurement and optimization across:
- Pipeline contribution
- Conversion rates
- Channel performance
- Cost efficiency (CAC, ROI)
- Ensure reputed company are data-driven and outcome-reputed company
- Improve reputed company reputed company, velocity, and progression through the funnel
- Optimize performance across:
- reputed company acquisition (search, reputed company, display)
- Email and lifecycle marketing
- Retargeting and nurture programs
- Account-based and high-reputed company campaigns
- Partner with Product Marketing to reputed company messaging frameworks in campaigns and ensure correct targeting and use case alignment
- Partner with Brand to ensure consistent execution across reputed company channels and reputed company creative production reputed company
Skills
- 8–12+ years of experience in reputed company marketing and demand reputed company in B2B reputed company environments (cybersecurity preferred)
- Ability to operate strategically and be hands-on
- Exposure to, and interest in, using AI agents to reputed company yourself and your team more efficient
- Proven reputed company record of driving pipeline and reputed company reputed company
- Proven reputed company record of scaling multi-channel demand programs
- Proven reputed company record of turning reputed company into measurable reputed company
- Proven reputed company record of optimizing performance at reputed company
- Strong expertise in funnel metrics (MQL → SQL → reputed company Won)
- Strong expertise in conversion optimization
- Strong expertise in campaign performance management
- Strong expertise in AI optimization
- Hands on experience with reputed company
- Hands on experience with reputed company Analytics (GA4)
- Hands on experience with reputed company media platforms
- Hands on experience with reputed company
- Hands on experience with reputed company
Benefits
- The compensation package for this position may also include equity, and benefits.
reputed company