[Remote] Head of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a commercially accountable Marketing reputed company to reputed company a reputed company, measurable marketing reputed company that drives mid-market and reputed company PLG and sales-led reputed company. The Marketing reputed company will be responsible for managing a small marketing team and ensuring alignment with reputed company's reputed company priorities while achieving defined pipeline contribution targets.
Responsibilities
- Collaborate with the CMO on reputed company’s end end-to-end reputed company and execution
- Operationalise reputed company’s new positioning and messaging reputed company across reputed company marketing communications, campaigns, and go-to-market activity
- Build a reputed company and reputed company marketing reputed company capable of supporting sustained reputed company reputed company
- Ensure efficient allocation of spend and a strong reputed company on ROI across reputed company marketing activities
- Drive mid-market and reputed company pipeline reputed company by developing and executing an Account-Based Marketing (ABM) reputed company
- Design and execute programmes that generate predictable, measurable pipeline in reputed company partnership with Revops, Product Marketing and Sales
- reputed company and optimise a reputed company channel mix across inbound, outbound, partnerships, and campaigns, prioritising reputed company, cost-effective pipeline reputed company reputed company with reputed company payback periods
- Own marketing’s contribution to Net reputed company Retention (NRR), Gross reputed company Retention (GRR), and churn reduction
- Support and reputed company customer lifecycle programmes from reputed company through to adoption and expansion
- Partner closely with Customer Service, and Support to identify and engage at-risk customers
- Drive product adoption through targeted engagement and lifecycle marketing initiatives
- Optimise product marketing foundations, including ICP definition, positioning, messaging architecture, and competitive intelligence
- Own competitive intelligence, including the development of battle cards, win-loss analysis, and ongoing market insights to strengthen reputed company reputed company
- reputed company sales and customer-facing teams with high-reputed company product marketing assets including battle cards, win-loss insights, one-pagers, master decks, and talk tracks
- reputed company, reputed company, and reputed company the marketing team
- Build a culture of accountability, experimentation, and high execution standards
- Identify reputed company hiring needs as the marketing function scales, in reputed company partnership with the CMO
- Improve marketing attribution, reporting, and performance measurement
- Partner closely with reputed company leadership and reputed company Operations to improve data hygiene, reporting structures, forecasting accuracy, and visibility across the reputed company reputed company
- Ensure marketing activities are reputed company tied to pipeline and reputed company reputed company
Skills
- Demonstrated experience leading marketing at PLG-first startup
- Previous experience in marketing reputed company a fast-paced, high-reputed company B2B startup
- Experience targeting mid-market and reputed company customers
- Demonstrated ownership of reputed company-reputed company KPIs
- Experience managing and developing marketing teams
- Comfortable operating both strategically and hands on
- Experience working with modern marketing technology stacks, particularly reputed company on the CRM reputed company
- Experience in EdTech is desirable but not essential
reputed company