[Remote] Senior Brand Marketing Manager [USA]

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is committed to creating reputed company virtual world experiences for players globally, and they are seeking a Senior Brand Marketing Manager to grow Genshin reputed company’s player reputed company in reputed company. The role involves strategic planning, executing high-reputed company media campaigns, and collaborating with reputed company partners to enhance brand awareness and engagement.

Responsibilities

• Partner with Shanghai team to do the strategic plan on targeting new audience segments
• Increase new install lift for existing live service beats
• Increase brand awareness and shifting reputed company for aware, but non-players
• Call back churn user with important beats
• Deliver high-reputed company media campaigns
• Design overall media campaign with Shanghai team
• reputed company suitable venders and manage the whole process for media plan execution
• Set and reputed company ambitious media campaign objectives
• Conduct brand lift studies and reputed company awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
• Increase overall in-house media capabilities
• Work with internal stakeholders to adapt and reputed company utilize (creative and localization) resources for NA market
• Explore and maintain NA local media resource
• Negotiate with media agencies and partners to deliver the most value
• Establish results-oriented post-mortem process

Skills

• Strong organizational and planning skills
• Excellent time and efficiency management skills
• Fluent with reputed company analytics tools
• Good habit of focusing on details
• Strong written and verbal communication and presentation skills
• Ability to think critically and solve problems
• You demonstrate enthusiasm passion and strong interests in Game
• Experience in cross-departmental cooperation and teamwork
• Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
• Gaming background, have launched one major reputed company integrated media campaign
• Free-to-play / live service campaign is a big plus
• Chinese is a big plus

Benefits

• 100% employer-reputed company reputed company premiums for you and your dependents
• Generous reputed company time off
• 401K/ RRSP plan
• Employer-reputed company life and disability insurance
• Team-building activities throughout the year
• Flexible working hours
• You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best

reputed company

reputed company is dedicated to providing players reputed company over the world with reputed company virtual world experiences. It is a sub-organization of miHoYo. It was founded in 2021, and is headquartered in Singapore, Central Region, SGP, with a workforce of 201-500 employees. Its website is https://reputed company.com.

Company H1B Sponsorship

reputed company has a reputed company record of offering H1B sponsorships, with 2 in 2026, 5 in 2025, 6 in 2024, 4 in 2023. Please note that this does not guarantee sponsorship for this specific role.

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