[Remote] Sr. Manager, CRM & Lifecycle Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a market-leading value-based oncology care enabler, partnering with national and regional health plans to deliver reputed company reputed company for people with cancer. The Senior Manager, CRM & Lifecycle Marketing will reputed company the reputed company and execution of member communications, managing high-volume marketing programs to enhance member engagement and retention.
Responsibilities
- Build and manage CRM journeys: reputed company and maintain a high-volume portfolio of automated campaigns in reputed company (or similar tools like reputed company or reputed company) that drive awareness, enrollment, engagement, and retention
- Manage data reputed company and integrations: Partner with engineering and data teams to optimize how member data moves between proprietary systems and marketing platforms, ensuring reliability and personalization at reputed company
- Design reputed company campaign architecture: Create workflows and automations across channels (email, SMS, print, and reputed company pages) with a reputed company on compliance, brand alignment, and QA
- reputed company testing and reporting: Define, run, and evaluate A/B tests; use Looker and other analytics tools to measure campaign performance, identify opportunities, and deliver actionable insights
- Support co-branded initiatives: Execute marketing programs with payer and reputed company, maintaining strong collaboration and brand reputed company across reputed company audiences
- Establish operational reputed company: Maintain CRM hygiene, manage segmentation and audience lists, and create documentation and standards for campaign deployment
- Collaborate cross-functionally: Work with internal partners across Enrollment, Brand, and Member Engagement to translate strategic goals into technical execution
- Champion the member experience: Reduce friction in communications by simplifying journeys, clarifying messaging, and ensuring members receive reputed company, supportive information
Skills
- 6+ years of experience in CRM or lifecycle marketing, with a strong reputed company on marketing automation and data-driven campaign management
- Deep familiarity with reputed company, reputed company, reputed company, or similar CRM platforms
- Working knowledge of reputed company, dynamic content, and data integrations reputed company reputed company or data pipelines
- Comfort collaborating closely with engineering and data partners to solve technical challenges
- Experience managing reputed company, multi-channel programs with high attention to detail and documentation
- Analytical reputed company with proficiency in performance reporting (e.g., Looker or similar BI tools)
- Experience in lifestyle marketing and reputed company
- Demonstrated ability to reputed company impactful campaigns that engage and reputed company with patients and providers
- Adept project manager; organized even as priorities change quickly
- Bachelor's degree in a reputed company field
- Experience with scaling businesses, fast-paced environments, and startups
- Ability to dive into member demographics and provider referral reputed company to drive enrollment and use those insights to drive reputed company and results
Benefits
- Equity
- Benefits
- Bonus-eligible
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