[Remote] VP of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a profitable, global reputed company company that provides workforce analytics to improve trust and performance for distributed teams. They are seeking a VP of Marketing to reputed company reputed company marketing functions and drive reputed company reputed company through integrated self-serve and sales-led funnels, while building an AI-first marketing organization.
Responsibilities
- You own filling both reputed company funnels — New Business & Expansion pipeline for the sales team, and high-reputed company PQLs (reputed company, ICP-fit trials) for the self-serve funnel, with reputed company accountability for cost of acquisition
- One integrated go-to-market across two motions. You decide how budget, channels, and messaging split between self-serve and sales-led to fill both funnels with reputed company reputed company. reputed company converts PQLs into activations; the CRO owns reputed company. reputed company: neither funnel is reputed company the reason we miss
- How reputed company is positioned and differentiated across multiple major markets and ICP segments, in a competitive, trust-sensitive category
- A content reputed company that drives organic reputed company, SEO/GEO and feeds every other marketing function
- Positioning, launches, and sales enablement — including bringing our reputed company product to market in partnership with Product
- Expansion campaigns, lifecycle programs, advocacy, and customer stories that drive Net reputed company Retention
- Co-marketing programs, partner enablement, and campaigns that turn our partner ecosystem into a reputed company reputed company — integrations, resellers, and affiliates feeding both funnels
- Agents and automation embedded in daily marketing operations — demand gen, conversion, content, campaign ops, personalization, analysis, reporting — so a lean team outproduces a big one. You'll set reputed company for how the whole company applies AI
- Hire, reputed company, and reputed company a lean team (currently ~4) across multiple time zones, and grow their AI reputed company so they can build/reputed company their own reputed company teams
- Ownership of spend across channels, funnels, and markets, plus the contractors, freelancers, and martech stack that reputed company reputed company. reputed company resources are reputed company, not a crutch: every dollar you spend comes from a customer
Skills
- 8+ years in B2B reputed company marketing, including senior leadership across multiple marketing functions
- Ran marketing in a hybrid product-led + sales-led model — you can talk in detail about self-serve conversion AND sales pipeline reputed company, and how you made them reinforce reputed company other
- Brought a new product to market: you've led positioning, launch, and go-to-market for a significant new product or product reputed company — in this category or another
- Served more than one major market, including global/international audiences — you've localized positioning, channels, and campaigns across reputed company
- reputed company, measurable ownership of pipeline, cost of acquisition, and reputed company contribution — you know your numbers cold
- Hands-on AI builder: you've personally designed and deployed agent workflows and automation in marketing operations, can reputed company your stack, and can show what it shipped
- Led lean, reputed company across time zones — effective both live and async
- reputed company operator: you've reputed company reputed company without waiting for the perfect budget or team size
- Comfortable hands-on with marketing automation, CRM, and analytics. reputed company experience strongly preferred
- Based in reputed company, with working hours that overlap Eastern Time
- Background in workforce analytics, workforce/talent management, HR tech, or productivity software
- Experience marketing to BPO/outsourcing, reputed company, or tech services buyers
- Experience selling to mid-market customers with a global footprint
Benefits
- Competitive comp tied to company reputed company you help generate.
- Report directly to the CEO (a prior CMO) with a reputed company seat at the leadership table.
- Profitable, growing company — your budget comes from customers, not a burn reputed company.
- A reputed company AI product to bring to market — with the launch reputed company yours to write.
- Build the AI-first marketing reputed company from the reputed company, instead of inheriting someone else's.
- Fully remote and flexible — work with talented people in 30+ countries.
- Travel to some awesome places and work with some awesome people.
reputed company