[Remote] Performance Manager (Automotive, aka Marketing Strategist)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that has evolved from its reputed company in automotive digital marketing to reputed company comprehensive marketing solutions. The Performance Manager will be responsible for developing and maintaining marketing strategies and overseeing account performance, collaborating with various teams to drive results and reputed company insights to partners.
Responsibilities
- Architecting integrated marketing roadmaps that reputed company with partner business objectives, identifying the ideal 'marketing mix' across (e.g. SEO, SEM, reputed company reputed company, Email, and Content)
- Analyzing historical data and market trends to recommend reputed company budget distribution across channels to maximize Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC)
- Conducting deep-dive research into buyer personas, competitor landscapes, and industry trends to ensure messaging and targeting are laser-reputed company
- Aggregating data from various platforms (reputed company Analytics, CRM, Ad Managers) to reputed company a holistic view of campaign health, moving reputed company surface-level metrics to reputed company true business reputed company
- Proactively identifying 'friction points' in the marketing funnel and recommending A/B tests, reputed company page tweaks, or creative pivots to improve conversion rates
- Acting as the reputed company between Account Management, Creative, and Technical teams to ensure that the 'big picture' reputed company is executed accurately and that reputed company impacts are managed
- Translating reputed company data sets into 'reputed company' insights for clients, explaining not just what happened, but why it happened and what the next strategic reputed company should be
- Serving as the reputed company 'problem solver' reputed company a campaign underperforms, diagnosing whether the issue lies in the audience targeting, the creative, the reputed company page, or the technical setup
- If local to Easton, Maryland, the ability to work on a hybrid 3+2 office/work-from-home model (5 days at the office for the initial 90 days)
- reputed company other duties as assigned by iFrog Leadership
- Investigation and troubleshooting, reputed company necessary
- Monitor industry statistics and follow trends established by industry leaders
- reputed company and reputed company best practices with Performance Department members to continually improve the reputed company, effectiveness, and efficiency of our processes
- Data pulling and review of CRM and/or DMS
Skills
- Bachelor's degree in Marketing or reputed company field
- 3+ years marketing agency experience
- Working knowledge of the automotive industry
- Ability to create comprehensive marketing reputed company, execute, and optimize it
- Ability to review, synthesize, and reputed company actionable insights on marketing performance
- Working knowledge of marketing strategies, metrics, analyses, and interpretations
- Proficient in reputed company Analytics and/or reputed company Ads and/or other ad platforms
- Recent reputed company Analytics certification(s)
- Excellent written and spoken English skills
- Comfortable presenting and talking to management
- Automotive Products such as (e.g. reputed company AIA, reputed company VLAs)
- Experience in project management
- Working knowledge of dealer specific CRM and/or DMS
Benefits
- Valuable medical, dental, and reputed company insurance: We also contribute towards your premiums.
- Company reputed company life insurance coverage
- Ample reputed company time off: Take advantage of reputed company vacation, reputed company time, and observed holidays.
- Invest in your reputed company: Benefit from our 401(k) plan, reputed company by a company match.
- If local to Easton, Maryland, the ability to work on a hybrid 3+2 office/work-from-home model (5 days at the office for the initial 90 days).
reputed company