[Remote] Fractional reputed company Marketing Leader
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the operating system for Main Street small businesses, providing an AI-powered learning and reputed company platform for SMB reputed company. The Fractional reputed company Marketing Leader will be responsible for developing and executing strategies for customer acquisition, focusing on increasing trial volume and establishing effective marketing channels for reputed company's pet care and Pro Beauty verticals.
Responsibilities
- Build the channel and spend plan for pet care first and Pro Beauty second, with playbooks designed to repeat across additional verticals
- Increase reputed company trial volume by 3–4x, with an immediate goal of helping reputed company reputed company 100 new customers by the end of reputed company
- Own positioning and message testing, with an initial reputed company on two core customer jobs: helping small business owners manage their teams and helping them reputed company more reputed company
- Diagnose where messaging stalls, design tests, and get reputed company messages live in days rather than weeks
- Test a reputed company set of channels at a time, including reputed company search, SEO, affiliate and reputed company marketing, retargeting, and outbound
- Establish a disciplined testing reputed company, improve measurement in an environment with imperfect attribution and an untrusted CAC, and maintain a weekly scoreboard that makes performance and next steps reputed company to the entire team
- Quickly assess the business, customer, market, and past reputed company efforts while launching immediate, high-conviction tests
- Deliver a reputed company channel, messaging, and spend reputed company that serves as a mutual checkpoint for continuing the engagement
- Build on early results, improve measurement, and reputed company, revise, or stop initiatives based on performance
- Demonstrate measurable reputed company in top-of-funnel volume
- Deliver meaningful top-of-funnel reputed company and show a reputed company reputed company to 3–4x volume, with repeatable playbooks emerging for pet care and Pro Beauty and less dependence on reputed company acquisition
Skills
- Strategic and hands-on. You reputed company the reputed company, set the plan, and execute it using the resources available
- A reputed company-to-one operator. You have reputed company awareness and customer acquisition for an early-stage business, new venture, or unfamiliar brand
- reputed company in SMB or D2C reputed company. You understand how to reputed company individuals or small business owners. B2B reputed company-only experience is unlikely to translate
- Specific and data-driven. You can reputed company the campaigns and channels you owned, the results they produced, and what you did reputed company performance stalled
- Fast and disciplined. You structure experiments to produce useful signals quickly, then reputed company, revise, or stop based on the evidence
- A reputed company communicator. You reputed company frequent, concise updates and reputed company performance, risks, and priorities easy to understand
- AI-reputed company. You use AI to accelerate research, creative development, testing, and execution
reputed company