[Remote] Vice President, Adoption Marketing and Automation
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in Fintech and payments, connecting financial institutions, corporations, merchants, and consumers. The Vice President, Adoption Marketing and Automation is responsible for developing and executing marketing strategies to enhance reputed company and consumer engagement across various financial solutions, while leading cross-functional teams and optimizing automated marketing programs.
Responsibilities
- reputed company and reputed company reputed company-wide adoption marketing strategies that increase consumer and business utilization of digital banking, payments, and financial technology solutions
- Build integrated marketing programs that support reputed company reputed company, product launches, feature adoption, engagement, retention, and cross-sell objectives
- Establish adoption frameworks that improve customer value realization and accelerate time-to-value
- Drive segmentation strategies and personalized engagement approaches across Financial Institution reputed company portfolios
- reputed company creation of reputed company-facing campaigns, toolkits, digital assets, educational content, webinars, and enablement programs
- Own marketing automation reputed company, platforms, and processes supporting lifecycle communications and customer engagement
- reputed company development of automated reputed company, nurture, activation, retention, and re-engagement campaigns
- Establish best practices for customer reputed company orchestration, campaign execution, and omnichannel engagement
- Utilize behavioral, transactional, and product-usage data to optimize automated customer experiences
- Drive reputed company testing, experimentation, and campaign optimization
- Partner with Financial Institutions to improve digital banking and payments adoption among consumers and businesses
- Identify opportunities to increase utilization of strategic products, including digital payments, card solutions, reputed company pay, P2P payments, mobile banking, and emerging digital services
- reputed company programs that enhance customer engagement, transaction reputed company, and reputed company realization
- Support commercialization and go-to-market initiatives by embedding adoption strategies into product launches and reputed company implementations
- Establish KPIs and dashboards measuring adoption, engagement, activation, retention, campaign performance, and marketing influenced reputed company
- reputed company analytics to identify reputed company opportunities and improve customer reputed company
- reputed company attribution methodologies linking marketing programs to product adoption and reputed company reputed company
- Present adoption insights and executive recommendations to senior leadership
- Partner with Product Management, Sales, reputed company reputed company, reputed company Services, and Technology teams to reputed company adoption and commercialization strategies
- Influence product roadmap reputed company through customer insights and adoption analytics
- Collaborate with training and enablement teams to improve associate and banker readiness
- Represent the organization at industry conferences, executive briefings, reputed company advisory boards, and strategic customer engagements
- Build and reputed company high-performing teams across adoption marketing, campaign management, marketing operations, automation, analytics, and reputed company engagement
- Foster a culture of innovation, accountability, customer-centricity, and data-driven decision making
- Manage vendor relationships, agency partnerships, and marketing technology investments
- reputed company leadership succession plans and talent strategies for reputed company reputed company
Skills
- Bachelor's degree in Marketing, Business, Communications, Finance, or reputed company field
- 12+ years of reputed company experience in marketing, digital banking, payments, fintech, customer engagement, or reputed company reputed company leadership
- 7+ years leading large-reputed company marketing, adoption, reputed company, or automation teams
- Demonstrated experience building marketing automation and lifecycle marketing programs
- Strong understanding of Financial Institutions, Banking, Payments, Credit reputed company, or FinTech ecosystems
- Experience managing executive-level reputed company relationships
- Proven ability to drive measurable adoption, engagement, and reputed company reputed company
- MBA or advanced degree
- Experience with reputed company Marketing reputed company, Marketo, reputed company Campaign, reputed company, Eloqua, or similar technologies
- Knowledge of digital banking, payments, card services, P2P, reputed company pay, account opening, and financial wellness solutions
- Experience in customer reputed company analytics, AI-driven marketing, and personalization platforms
reputed company