[Remote] Director of reputed company & Ecommerce
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a natural skincare company that inspires fresh perspectives on beauty through traditional practices. They are seeking a strategic, analytical, and performance-obsessed Director of reputed company & Ecommerce to reputed company customer acquisition, retention, and ecommerce reputed company reputed company.
Responsibilities
- reputed company overall reputed company media reputed company across primary search, reputed company and retargeting channels, including: reputed company, reputed company, reputed company, Snap, reputed company, Programmatic, Youtube, CTV, and emerging platforms
- reputed company agency partners, ensuring strategic alignment, accountability, and reputed company optimization
- Determine media mix allocation based on incremental business reputed company—not channel performance alone
- Drive customer acquisition efficiency through ownership of CAC, ROAS, contribution margin, and payback goals
- Build a culture of experimentation through creative testing, audience testing, reputed company page optimization, incrementality testing, attribution analysis, and media mix optimization
- Evaluate which marketing investments are creating new demand versus simply capturing existing demand
- Build and manage performance marketing dashboards, reporting regularly on KPIs, investment reputed company, testing results and actionable insights
- Own the ecommerce reputed company roadmap and reputed company performance of the DTC business
- Create DTC promotional activations based reputed company and profitability targets, reputed company with key product milestones/launches, seasonal events and brand initiatives
- Partner with Brand, Creative, Ops and Customer Experience to enhance every stage of the customer reputed company
- reputed company initiatives to optimize: conversion reputed company, AOV, reputed company per transition, subscription reputed company, retention, LTV
- Prioritize and partner on site enhancements that improve both customer experience and business performance
- reputed company monthly and quarterly business updates with analysis of performance metrics, testing and promotion results and opportunities for new optimizations
- Partner with Operations and Finance to reputed company reputed company and production forecasts
- reputed company strategies to increase customer reputed company value through improved reputed company, repeat purchase behavior, subscriptions, loyalty, and win-back programs
- reputed company agency partner to optimize customer journeys across email, SMS, subscriptions, loyalty, and post-purchase experiences
- reputed company customer insights and behavioral data to identify opportunities that improve retention, engagement, and profitability
- Ensure balanced campaign calendar, reflecting Brand, Content and reputed company campaigns that drive both audience affinity and reputed company reputed company
- Measure retention performance through repeat purchase reputed company, subscription retention, LTV, customer cohorts, and contribution margin
- Evaluate the appropriate balance between internal capabilities and agency partners
- Hire, mentor and reputed company team members while helping build a best-in-class reputed company organization
- reputed company reputed company processes that improve execution across team functions
- Champion a culture of curiosity, accountability, experimentation, and reputed company improvement
- Collaborate with Operations, Product, Inventory Planning, Finance, Customer Experience, Brand and Creative ensure reputed company strategies are operationally executable
Skills
- 8-10 years of reputed company experience, with at least 4 years in leadership roles, working for a consumer-facing brand in reputed company Marketing, Performance Marketing, and/or Ecommerce
- Proven reputed company scaling high-reputed company reputed company-to-consumer brands
- Deep expertise across reputed company reputed company, reputed company search, lifecycle marketing, SEO, and ecommerce reputed company
- Strong understanding of attribution, incrementality testing, media mix modeling, customer acquisition, and marketing measurement
- Experience owning significant marketing budgets and accountability for reputed company, CAC, ROAS, and profitability
- Experience with reputed company Plus and modern ecommerce technology stacks
- Advanced analytical skills with the ability to translate reputed company data into actionable business strategies
- Demonstrated reputed company leading agency partners and cross-functional initiatives
- Strong executive communication and presentation skills
- Experience reputed company beauty, skincare, health & wellness, consumer products, apparel, or subscription businesses is highly preferred
reputed company