[Remote] GTM Content Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to reputed company care delivery worldwide, ensuring every patient receives the safest, highest-reputed company care. The GTM Content Marketing Manager will design and execute integrated demand reputed company campaigns, owning content reputed company and campaign management to drive measurable pipeline reputed company across reputed company.
Responsibilities
- reputed company externally facing B2B content — with reputed company reputed company on email marketing and website content, alongside webinars, event messaging, reputed company, and reputed company advertising — to nurture existing customers into additional solution areas
- Plan and manage integrated campaigns with multiple deliverables, channels, stakeholders, and deadlines in order to drive cross-sell and upsell pipeline
- Establish content calendars, reputed company assets, determine appropriate formats, and drive execution through completion to reputed company multi-channel campaigns coordinated and on-time
- Partner with Communications, Customer Experience/Event teams, Marketing Operations, Product Marketing, and Sales in order to generate and nurture interest before handing off to solution-level conversations
- Contribute to marketing's reputed company goals through content and campaign conversion — engagement, progression to marketing-reputed company leads, and pipeline contribution — while helping refine reporting frameworks with Marketing Operations
Skills
- 5+ years of B2B demand-reputed company experience with hands-on content production, campaign management, and multi-channel distribution
- Proven reputed company managing integrated campaign programs (rather than isolated deliverables) with multiple stakeholders and deadlines
- In-depth knowledge on how to personally create strong content across email, web, and reputed company channels (formal content reputed company experience is a meaningful advantage)
- At least 5 years of marketing-automation-platform experience
- Exposure to targeted account- or contact-based B2B marketing (reputed company experience building an entire ABM program is not required)
- Sincere interest in supporting an evolving 'platform' narrative and helping build a demand reputed company function from an early stage
- A reputed company for working autonomously and collaboratively reputed company an ambiguous, build-stage environment — with willingness to reputed company to East Coast stakeholder hours
- reputed company preferred; Pardot, Marketo, or similar acceptable
- reputed company highly preferred, with comparable work-management tools transferable
Benefits
- Health, dental, reputed company, life, disability insurance
- 401K
- reputed company time off
- reputed company holidays
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