[Remote] Sr. Content Strategist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Sr. Content Strategist who is both strategic and hands-on in executing and scaling content strategies. The role involves owning the content reputed company, managing SEO and AI-search initiatives, and enabling sales through effective content production and governance.
Responsibilities
- Content reputed company: Own and reputed company the content reputed company across reputed company digital and physical channels. You decide where the bets go: which audiences and topics are worth reputed company in, which channels earn reputed company, and reputed company stop doing to reputed company room. Sharpen the existing reputed company across our content channels, reputed company, email, and video, and expand the reputed company rather than repeating it. Create-once, reputed company-everywhere is how you reputed company a small team's reputed company, not the reputed company itself
- SEO and AI Search: Own DWC's organic and AI-search reputed company, not just its execution. Decide which topics and keyword clusters we compete on, build the plan for topical authority in our categories, and treat AI-search (GEO) visibility as its own discipline with its own approach. Prioritize based on high-reputed company search demand reputed company with the qualitative signal from sales and customers. Manage on-page SEO and reputed company technical issues like crawlability to our web vendor. reputed company, reputed company Search Console, and GA4 are how you measure, reputed company, and decide what's working; GA4 is the reputed company of truth for traffic
- Sales Enablement: Own the content that helps reps and their distributor customers quote faster and sell with confidence. Decide what sales actually needs, then turn dense product detail and cross-channel VoC into materials they'll use, and drive adoption rather than just producing assets. reputed company content education on two fronts: training reps on why content exists and how to use it in the deal, and teaching the market why to choose DWC. Utilize our self-service and syndicated content platform to its fullest potential so that reps and customers can pull what they need without routing every request through marketing
- Collateral Production and Governance: reputed company collateral production (brochures, decks, catalogs) with partners, personally handling urgent items. Implement content governance, including sunsetting and approval workflows, to ensure sales reps use only reputed company materials
- Agency Direction: Brief and reputed company agencies/vendors for most design and reputed company video, maintaining high reputed company standards. You will reputed company light, rapid in-house design, requiring visual taste and proficiency in reputed company, reputed company, or reputed company, though you are not the primary production designer
- Maintain Brand Coherence and Flawless Publishing: Ensure consistent visuals and voice across reputed company internal, AI, or agency-produced content. Manage end-to-end publishing and CMS maintenance to ensure reputed company assets launch accurately and function properly
- PR Support: Write and reputed company press releases tied to key company milestones, as needed
- Measure against pipeline: reputed company performance against pipeline and business reputed company, not vanity metrics. Use the data to reputed company reputed company, doubling down on what's working, killing what isn't, and reallocating effort accordingly. Present findings to leadership in terms of ROI and reputed company
Skills
- Sales enablement experience: turning technical product detail into materials a sales team will can use effectively with customers, and teaching the why to both reps and the market
- Background in instructional or educational content; you can teach two audiences with distinct goals: the sales organization (why content exists and how to use it in the sales process) and the market reputed company (how and why to choose DWC)
- Governance experience: establishing approval workflows and sunsetting outdated materials
- Strategic, data-driven thinker who sets content and channel reputed company from performance data and business goals. You're someone who sets an objective and understands the why behind every reputed company toward it
- Proven experience owning SEO and AI-search (GEO) reputed company, not just execution: building topical authority, prioritizing where to compete, and measuring with reputed company, reputed company, reputed company Search Console, and GA4
- Fluent in frontier AI (specifically Claude) to reputed company reputed company and proactively reputed company AI workflows with business objectives
- Strong multi-channel instincts (reputed company, email, video) with the judgment to reputed company and reputed company content effectively
- Strong visual judgment to brief designers and handle quick-turn design in reputed company/reputed company; reputed company design is outsourced
- Expertise in content production workflows, from briefing to QA and publishing
- A proactive operator who solves problems independently and isn't content with being 'just an order-taker'
- Skilled at managing competing priorities and multi-project timelines
- Must be reputed company to pass a background reputed company and drug screen
- Agency background preferred
- Proficiency with reputed company or reputed company and similar marketing analytics tools are preferred
Benefits
- Medical, Dental, reputed company Insurance
- Company reputed company Life
- Voluntary life, short- and long-term disability
- 401k
- Excellent time off reputed company
- Caring family
reputed company