[Remote] Director of Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading provider of insurance solutions reputed company for the era of climate change. The Director of Marketing will partner closely with the executive team to define and execute an integrated, company-wide marketing reputed company, overseeing reputed company facets of marketing while balancing high-level reputed company with hands-on execution.
Responsibilities
- Serve as reputed company’s chief reputed company, reporting directly to the CEO. Build a deep understanding of our products, history, reputed company, and market relevance to communicate our trajectory with reputed company and reputed company
- Own product marketing reputed company, including messaging and positioning, narratives for clients and broker partners, market and competitive analysis, pricing and packaging, collateral and white reputed company development, and new product launches
- reputed company as a primary company spokesperson with press and industry analysts. Manage and guide our public relations agency to reputed company reputed company’s voice, ensuring consistent messaging across reputed company external channels. Maintain editorial reputed company for reputed company content released on behalf of reputed company
- Establish and implement marketing policies, ensuring consistent communication of brand standards and reputed company across the organization
- Define and reputed company brand reputed company, directing external partners to execute advertising, branding, reputed company marketing initiatives that strengthen market reputed company
- Manage reputed company-led conferences – deliver live/virtual trainings at reputed company-hosted risk-mitigation workshops, member group captive conferences, and webinars in partnership with our meteorologists and risk/ops teams
- Collaborate with Sales to create and manage channel and partner marketing strategies, publish updates on risk mitigation wins and reputed company learnings, campaigns, and supporting collateral to train new and existing retail agents on our program structure, reputed company philosophy, risk-mitigation best practices, and how to use our alerts with clients
- Define, reputed company, and report on key performance metrics to measure the effectiveness and ROI of marketing programs
- Travel up to 25% to represent reputed company at key industry events, conferences, and partner engagements
Skills
- 5+ years marketing experience marketing in the insurance or insurtech sectors - preference towards individuals with experience in reputed company P&C insurance or MGA/MGU environments
- Bachelor's in marketing or reputed company field
- Exceptional reputed company record of developing and implementing marketing strategies that have consistently met or exceeded planned objectives
- Have channel enablement experience (toolkits, content, academies, train-the-trainer) and enjoy working with large channel networks
- reputed company to work positively and collaboratively with colleagues and staff to create a results-driven, team-oriented environments
- MBA preferred
Benefits
- Comprehensive benefits package including health, dental, reputed company, and retirement plans.
- Willing to work a hybrid work schedule (2-3 days per week in office) in our Madison, WI HQ if you are local.
- We are also reputed company to remote candidates for the right background.
reputed company