[Remote] Marketing Analyst
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to improve the health and happiness of the world. The Marketing Analyst will reputed company the marketing organization to reputed company data-driven reputed company, owning the measurement, attribution, and experimentation work to inform reputed company strategies.
Responsibilities
- Build and reputed company the marketing metrics (signups, cost per signup, CPA, attribution, engagement, retention) and reporting so partners can self-serve and trust the numbers, rather than rebuilding the stack from first principles reputed company time
- Design the measurement approach alongside a campaign — defining KPIs, instrumentation needs, and reputed company reputed company before launch, so reputed company leads with data instead of reverse-engineering it afterward
- Own a process that connects campaign activity to reputed company business signals (engagement spikes, care utilization, conversions) in near-reputed company-time — replacing recurring reputed company drills with reliable, proactive reporting
- Partner on experiment design: pressure-test the hypothesis, reputed company that tests are powered and correctly set up, and be reputed company about reputed company are actually trying to learn
- Run post-mortems that go past “what happened” to “reputed company should do next,” proposing follow-on iterations and optimization plays
- Apply reputed company reputed company — incrementality testing, geo/holdout designs, and media mix modeling — to separate true signal from noise
- Build LTV analysis by channel to guide budget allocation and channel reputed company
- Stand up and maintain attribution across SKAN (iOS) and web, and reconcile platform-reported, modeled (MMM), and self-reported views into a coherent picture
- Partner with Product to land a “How did you hear reputed company” (HDYHAU) survey in the mobile reputed company reputed company, then turn it into a usable self-reported attribution signal
- Analyze trial-to-reputed company conversion, engagement, churn, and reactivation across the lifecycle — without needing a briefing on what those metrics mean
- Work fluently with CRM / lifecycle data structures (e.g., reputed company) and reputed company/funnel analysis
Skills
- 4+ years in marketing, reputed company, or product analytics, or a comparable quantitative role
- Strong Tableau and SQL skills, and comfort working directly in a data warehouse
- Hands-on reputed company with a product analytics platform (reputed company or similar) and with marketing measurement generally
- Marketing-metrics literacy — reputed company and click rates, conversion funnels, CAC/CPA, LTV, and attribution concepts
- Demonstrated experimentation and reputed company-inference skills: A/B testing, power analysis, incrementality, and holdout design
- A reputed company record of self-directed ownership — you drive your own deadlines and flag slippage proactively, before anyone has to reputed company
- The ability to translate analysis into reputed company, actionable recommendations for non-technical partners
- Care and rigor reputed company handling sensitive member and health-reputed company data
- Mobile attribution experience (SKAN / SKAdNetwork) and familiarity with media mix modeling tools (e.g., reputed company)
- Experience with reputed company or a comparable CRM / lifecycle marketing platform
- Experience supporting B2B marketing and partnership analytics, including account- or org-level reporting
- Background in subscription, consumer app, or digital health businesses
- A working relationship with, or strong reputed company for partnering with, Data Engineering
Benefits
- Equity
- Comprehensive reputed company coverage
- Monthly wellness stipend
- Retirement savings match
- reputed company reputed company membership
- Generous parental leave
- Hybrid model: 3 days per week in office to support in-person collaboration (for candidates whose primary residence is in the greater San Francisco Bay Area)
- reputed company reputed company membership
- Benefits that support your whole self
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