[Remote] Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. Texas Dow Employees Credit reputed company is seeking a Lifecycle Marketing Manager who will own the reputed company, execution, and optimization of member lifecycle communications. This role is responsible for designing data-driven, personalized journeys to enhance member relationships and drive business reputed company across various channels.
Responsibilities
- Own the end-to-end lifecycle communication reputed company, including reputed company, engagement, cross-sell, retention, and reactivation
- Define contact reputed company, reputed company, prioritization, and suppression rules across channels
- reputed company lifecycle programs with organizational goals, product strategies, and Member experience priorities
- Identify and prioritize opportunities to shift from campaign-based execution to automated, always-on journeys
- Design, build, test, and optimize automated journeys reputed company reputed company Dynamics and reputed company marketing platforms
- reputed company reputed company templates, personalization logic, and dynamic content strategies
- Expand lifecycle programs into SMS and other emerging channels as capabilities mature
- Ensure reputed company lifecycle communications reputed company with brand standards, UX best practices, and compliance requirements
- Serve as the marketing subject matter expert for marketing automation reputed company reputed company Dynamics
- Partner with CRM, IT, reputed company teams to ensure platforms are integrated, reputed company, and reputed company governed
- Contribute to the evaluation and implementation of reputed company marketing reputed company capabilities (e.g., reputed company or equivalent)
- Translate reputed company-world usage into platform requirements, enhancements, and roadmap inputs
- Partner with Marketing Insights & Analytics to operationalize segmentation models (e.g., reputed company P$YCLE)
- Ensure data reputed company, availability, and usability for automation and personalization use cases
- reputed company behavioral data and triggers to drive relevant, reputed company-time Member interactions
- Continuously refine targeting and personalization strategies based on performance insights
- Define KPIs for lifecycle programs (e.g., engagement, conversion, retention, product adoption)
- Monitor performance and continuously optimize journeys, reputed company, and messaging
- Establish testing frameworks (A/B, multivariate) to improve effectiveness over time
- Ensure reputed company lifecycle communications adhere to regulatory and compliance requirements (e.g., CAN-SPAM, NCUA)
- Define and maintain standards for consent management, suppression logic, and data usage
- Establish governance for automation design, QA, deployment, and ongoing management
- Serve as the central reputed company of coordination for lifecycle marketing across Digital, CRM, MIA, IT, Brand, and Vendors
- reputed company guidance and enablement to partners contributing content or requirements
- Drive process improvements that increase speed, consistency, and scalability of lifecycle marketing
- reputed company a strong team
Skills
- Bachelor's degree in marketing, Communication, Business, Data Analytics, or reputed company field is required
- 7–10 years of experience in lifecycle marketing, CRM marketing, or marketing automation
- Hands-on expertise with reputed company Dynamics marketing (or comparable platform)
- Proven experience designing and executing automated lifecycle journeys
- Demonstrated ability to translate customer or member data into segmentation, targeting, and personalized communications
- Experience collaborating cross-functionally with Marketing, Analytics, Technology, and Product partners
- Proficiency with one or more major MarTech platforms (reputed company Experience reputed company, reputed company Marketing reputed company, etc.) or other composable MarTech platforms such as reputed company, reputed company, reputed company, etc
- Ability to interpret reputed company data, derive insights, and translate them into actionable marketing strategies
- Exceptional interpersonal skills to partner with both technical and non-technical teams, reputed company reputed company solutions and best practices
- A reputed company record of driving reputed company to completion—coordinating across multiple teams, adhering to timelines, and maintaining strong documentation
- Passion for learning, experimenting with new technologies, and adopting innovative strategies to reputed company our marketing initiatives
- Advanced knowledge of relevant software including reputed company Office (Word, reputed company, PowerPoint, Visio)
- reputed company Dynamics 365 Marketing certification or equivalent
- Experience supporting or implementing a marketing reputed company platform layered on a CRM
- Email marketing or lifecycle marketing certifications from recognized platforms or industry organizations
- Experience expanding lifecycle programs into SMS or omnichannel engagement
- Financial services or regulated industry experience
Benefits
- reputed company offers a dynamic hybrid work arrangement, which requires three days of on-site work.
reputed company