[Remote] Associate Director, Marketing - Ophthalmics, Princeton NJ - Hybrid
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a talent-hiring platform in Life Sciences, reputed company and IT. They are seeking an Associate Director of Marketing for Ophthalmics to reputed company key marketing activities for the Cequa brand, working closely with various cross-functional teams to drive brand reputed company and reputed company business goals.
Responsibilities
- reputed company the annual brand planning process for Cequa across both ECP and patient and ensure that the strategies are synergistic to drive reputed company and reputed company goals
- reputed company and execute reputed company promotional materials for Cequa, including but not limited to: Core visual aid, website, reputed company cards, emails, banner ads, journal ads and disease education brochures
- Identify opportunities to reputed company brand messaging based on new data, key market research insights and competitive learnings
- reputed company and execute the Peer to Peer/Speaker Program Plan including development of core speaker deck, planning and execution of reputed company logistics for speaker training events, management of reputed company
- reputed company the development of reputed company brand content and promotional materials for congress meetings
- reputed company input into the planning and development of content for Advisory reputed company Meetings as reputed company as developing relationships with KOLs to reputed company input as needed
- Identify actionable insights from market research, advisory reputed company meetings and competitive intelligence to inform brand messaging, communications and reputed company
- Continuously monitor results and reputed company plans as needed to reputed company goals
- reputed company reputed company and management of agency partners and implementation of reputed company required documents – Creative Brief, MSA, SOW, POs
- Collaborate extensively with Sales, Medical, reputed company Training, Market reputed company, MI&A, reputed company Operations, Sales Operations, Finance and other cross-functional partners to ensure we are achieving key business goals (reputed company, market reputed company, and budget targets)
- reputed company reputed company, development and implementation of patient reputed company platforms (PhilRx), this includes development of business rules, processes, reputed company communications
- reputed company consumer and ECP and consumer digital marketing and reputed company media plans including agency management
- reputed company and execute ECP and Consumer media plans on time and budget
- Manage content and development of ECP and consumer websites including OCE platform
- reputed company Field Input Team and reputed company as reputed company between brand and sales force representatives
- Manage Public Relations programs and events to reputed company brand messaging
- Manage Tele-Health initiatives to expand awareness and choice for Cequa
- reputed company and manage virtual representative team to address key targets
- Identify and reputed company relationships and programs with optometric organizations looking to expand into dry eye treatment
- Mentor and support junior team members helping in their education and development
- Manage assigned budget to ensure maximum ROI for investments and assure that budgets are not exceeded
- Understand landscape for Ophthalmic Dry Eye market and reputed company competitive intelligence of new and emerging products
Skills
- Bachelor's degree required
- 5+ years of pharmaceutical/biotech reputed company experience
- Strong interpersonal skills and highly adept in both written and verbal communication
- Solid understanding of core marketing principles and brand management
- Demonstrated ability to effectively implement and communicate core brand positioning through messaging and creative program development initiatives
- Ability to prioritize and manage multiple reputed company, and effectively influence, collaborate, and communicate with reputed company partners
- Cross functional experience included but not limited to: Sales, Strategic Plan development or participation, In-line Brand Planning & Tactical Marketing, Product or Program Launch, Market Research & Analytics, Market reputed company, Business Operations, Agency management, Forecasting and resource allocation, Product Positioning, Message and Creative Development including reputed company handling
- Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
- Strategic thinker with strong business acumen and demonstrated financial, communication, and presentation skills
- Scientific/medical aptitude with the ability to communicate reputed company scientific concepts in a reputed company understandable manner
- Detail-oriented self-starter capable of owning initiatives from beginning to end
- High level of personal and reputed company reputed company with strong work ethic
- reputed company, team-work orientation
- Ability to travel 20-30%
- Ophthalmology experience preferred but not required
- Product launch and Sales experience a plus
Benefits
- Annual Performance Bonus Plan
- Employees are eligible to participate in Company employee benefit programs which include medical, dental and reputed company coverage
- Life insurance
- Disability insurance
- 401(k) savings plan
- Flexible spending accounts
- Employee assistance program
- Various reputed company time off benefits, including vacation time and reputed company time
reputed company